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WhatsApp Goes Back To Its Roots

February 22, 2017

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WhatsApp, one of the most used messaging apps, introduced a new feature – status updates. The new version of status updates (an old one was also the app’s initial feature) is already available across Europe, and will likely roll out globally in the weeks soon.

When choosing between Instagram Stories, Snapchat and Facebook status updates, users will now be able to share their “feels” on WhatsApp. Launched this Monday, status update lets you share photos, videos, and GIFs with all your contacts at once. As WhatsApp recently redesigned its camera app, you can personalize media – with emoji, text, drawings and everything between. If it sounds and looks familiar, don’t worry. It certainly looks like Snapchat (or other rival apps)! When opening renewed Status tab, you can see updates from people in your WhatsApp address book. And like on rival platforms (Instagram, Snapchat), status updates expire after 24 hours.

“Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted,” co-founder Jan Koum wrote in a statement. “Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way.”

CampaignsLifestyle

Crush Your Goals with “Nike On Demand”

December 8, 2016

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If you’re an athlete or you’re just planning out your New Year’s resolution, “Nike on Demand” might be your next best friend. R/GA London created a 1:1 messenger-based service on WhatsApp that connects you with Nike’s experts. And by the way, the campaign won Grand Prix at Eurobest last week in Creative Data.

According to Nike, the company is on a mission of unleashing athletes’ potential. And as we are all too familiar with, the hardest thing for any athlete (besides actually starting to work out) is staying focused and committed to accomplishing your goals. Therefore, R/GA London created Nike On Demand, a 1:1 messenger-based service on WhatsApp that connects athletes with the best of Nike on a regular basis to keep them engaged, entertained, motivated and most importantly, on track. Nike On Demand delivered personal content in the form of conversation, images, playlists, etc. 1:1 via chat and it placed Nike’s network of athletes, coaches, experts, clubs, experiences etc. literally at athletes’ fingertips. However, Nike On Demand is no chat bot, it is real human interaction. As such, it provided the audience with the things they crave most: entertaining social interactions, ways to take action in the real world.

Over 6 weeks Nike On Demand enabled 240 athletes to take their game to the next level, exchanging over 22K messages and connecting athletes with pacers, trainers, run coaches, reminders, private classes, 1:1 sessions, training plans, playlists, app challenges, product trials, VIP bookings, coaching tips, and a lot of motivation.

Credits

Brand: Nike

Agency: R/GA London

Group creative director: Phil Haworth

Associate creative directors: Nick Paget, Paris Lawrence

Creative team: Abdou Cisse, Akwasi Poku, Angela Hayrabedyan, Luca Grosso

Technology director: Anthony Baker

Account director: Charlie Smith

Production: Rob Kent, Freddy Herneoja

Account executive: Freddie Campbell

Associate strategy director: Nicole Armstrong

Senior strategist: Harry Peacham

Senior software engineers: Sebastien Jouhans, Agris Belte

Lead architect: Jin Sung Yoo

QA engineer: Rakesh Bikkumandla

Senior visual Designer: Matias Alvarez

Visual designer: Josh Yee

Experience designer: Jana Hernandez

Animators: Gideon Prins, Melanie Krein, Matt Deeming

Social media

Facebok addiction: Users average 50 minutes per day on Facebook, Messenger and Instagram

May 12, 2016

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When an addiction is a subject of discussion, we still rarely think of terms such as »social media addiction«, »Facebook addiction« and »digital detox«. Well, according to the latest research, there are quite many people who are addicted to Facebook and spend a lot of time using its apps.

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“Today, people around the world spend on average more than 50 minutes a day using Facebook, Instagram and Messenger…and that doesn’t count WhatsApp,” said Facebook CEO Mark Zuckerberg.

Facebook’s “family of apps” strategy is a wild success. While some might have expected it to roll Instagram into Facebook and leave chat in its main app, keeping Instagram independent and splitting off Messenger into a companion app has helped it solidify itself as more than just a ubiquitous utility, but as a downright addiction.

On the recent quarterly call, Mark Zuckerberg said, “Today, people around the world spend on average more than 50 minutes a day using Facebook, Instagram and Messenger…and that doesn’t count WhatsApp.” That’s amongst people who use any of those apps globally, Facebook clarified.

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Facebook’s business model incentivizes people to spend as much time as possible with it.

Back in July 2014, Zuckerberg said American users spent 40 minutes per day on its service, but now it’s grown that stat while expanding it whole-world. As an advertising-driven business, that huge volume on time spent on its apps translates into enormous numbers of ad views. But that business model also incentivizes Facebook to push people to spend as much time as possible with it.

The question is, when will Facebook start seriously considering the impact of the social networking juggernaut it’s created? While some amount of feed reading, photo sharing and messaging brings people together, usage can also become an endless quest for little hits of dopamine — excitement from consuming new information even if we’re never satisfied. It’s easy to resort to digital, asynchronous connection rather than having to expend the mental energy to leave the house or put down your phone and interact with people in person.

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The question is, when will Facebook start seriously considering the impact of the social networking juggernaut it’s created?

And as Facebook’s Oculus division rolls out its virtual reality headsets, there’s the issue of ditching the meatspace for the digital realm. Facebook has an entire research division that studies how memes travel through the network or how usage can impact people’s emotions. But with it now earning about $6 billion a year off our eyeballs, it’s time for it to consider what could be done to minimize the harm of losing one’s self in “connection.”

Originally published by TechCrunch.

p.s. Appearently, there is a blog dedicated to “cure” Facebook Addiction.