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EventsPeopleSerbia

Slavimir Stojanović Receives UEPS Lifetime Achievement Award

April 26, 2017

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At the grand ceremony, Slavimir Stojanović, designer and founder of Futro Design, has been honoured by the Serbian Association for Marketing Communications (UEPS) with a lifetime achievement award. Stojanović "says a lot with a few moves", while his works communicate "great messages without words", UEPS remarks.

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Slavimir Stojanović

The honour is given each year to someone who has made outstanding contributions to the Serbian creative community. To date, Stojanović has amassed more than 300 awards at advertising festivals such as Cannes Lions, Eurobest, Cresta, Epica and Art Directors Club. He worked at creative agencies Saatchi & Saatchi, Kompas Design, Arih Advertising in Communis DDB. For the last few years, he works at his own studio Futro Design.

Young Lions announces its first winners

After Slovenia and Croatia, Serbia is another country in the region that will be represented at the Young Lions competition at Cannes Lions this year. In its first year, Young Lion Serbia announced Katarina Zaharijev and Milica Radović from Leo Burnett Belgrade at its winners.

BusinessEventsSerbia

UEPS Awards 2016: New Moment New Ideas Company Is the Agency of the Year

December 29, 2016

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In the spirit of its 56th anniversary, Serbian Association for Marketing Communications (UEPS) announced the winners of its annual UEPS Awards contest. New Moment New Ideas Company has been named the Agency of the Year, while Telenor bank’s the Advertiser of the Year. Grand Prix was won by FCB Afirma with its campaign “Cash Withdrawal” for Telenor bank.

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Special prizes have been awarded for the first time in the history of the competition. Best Copy award went to Luna TBWA and its collection of Viber stickers, while best Art direction award went to New Moment New Ideas Company for its project “On the back of a mad bull”. Best direction award has been given to Academy of art, while McCann Belgrade’s “Perfectly cubed box package” was named as the best produced campaign and its “Jazz crawl” received a prize for the best choice of music. Also, Dragan Sakan New Idea award went to McCann Belgrade”s, “ARt – the biggest virtual exhibition of all time” that was created for Museum of contemporary art Belgrade.

Winners by categories are listed below. Individually, McCann Belgrade won the most Gold awards as they received 6, while agency Drive, that’s the part of I & F McCann Group, won 1 respectively.

Promotion of Serbian advertising abroad

  • Bronze: agency: New Moment New Ideas Company, campaign: “New York Magic”, client: Ariel Properties New York
  • Silver: agency: Grey Worldwide, campaign: “Hungry Fan app”, client: Mars Masterfoods
  • Gold: none

Integrated: foods

  • Bronze: agency: Ovation BBDO, campaign: “Rumenko Smoothie”, client: Frikom
  • Silver: agency: Fullhouse Ogilvy, “Šef pâté”, client: Atlantic Group
  • Gold: none

Integrated: non-alcoholic beverages

  • Bronze: agency: New Moment New Ideas Company, campaign: “Booster regular”, client: Nectar
  • Silver: FCB Afirma, campaign: “Grand coffee Gold – New Year campaign”, client: Grand Prom
  • Gold: agency: Leo Burnett MMS, campaign: “MMS, Knjaz is not a water”, client: Knjaz Miloš

Integrated: alcoholic beverages

  • Bronze: agency: Ovation BBDO, campaign: “Zaječarsko beer”, client: Heineken Srbija
  • Silver: agency: Leo Burnett MMS, campaign: “Jelen Srbizumi”, client: Molson Coors, Apatinska brewery
  • Gold: agency: McCann Belgrade, campaign: “Lav popcorn”, client: Carlsberg Serbia

Integrated: Autoindustry

  • Bronze: agency: New Moment New Ideas Company, campaign: “Big EKO contest”, client: EKO Serbia
  • Silver: none
  • Gold: none

Integrated: health, beauty, fashion, sport

  • Bronze: none
  • Silver: agency: New Moment New Ideas Company, campaign: “Nike 10K”, client: Sport Vision
  • Gold: agency: Ovation BBDO, campaign: “Pain in the ___”, client: Pharma Swiss

Integrated: culture and education

  • Bronze: none
  • Silver: none
  • Gold: agency: New Moment New Ideas Company, campaign: “On the back of mad bull”, client: BITEF

Integrated: telecommunications, services and media

  • Bronze: none
  • Silver: agency: Fullhouse Ogilvy, campaign: “Telenor network”, client: Telenor Serbia,
  • Gold: agency: Leo Burnett MMS, campaign: “Viber Vajber”, client: VIP mobile

Integrated: financial sector and services

  • Bronze: none
  • Silver: none
  • Gold: agency: Ovation BBDO, campaign: “Cash credit”, client: UniCredit Banka

Creative Efficiency:

  • Bronze: agency: New Moment New Ideas Company, campaign: “Nike 10K”, client: Sport Vision
  • Silver: agency: Leo Burnett MMS, campaign: “Knjaz is not a water”, client: Knjaz Miloš
  • Gold: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor Bank

Direct:

  • Bronze: New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Silver: agency: McCann Beograd, campaign: “Lav popcorn”, client: Carlsberg Serbia
  • Gold: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor Bank

Television

  • Bronze: agency: Leo Burnett – MMS, campaign: “VIP New tariff”, client: VIP Mobile
  • Silver: agency: Ovation BBDO, campaign: “Cash credit”, client: UniCredit bank
  • Gold: agency: McCann Belgrade, campaign: “Perfectly cubed Box packages”, client: Telekom Serbia

Radio:

  • Bronze: agency: New Moment New Ideas Company, campaign: “The Big EKO contest”, client: EKO Serbia
  • Silver: none
  • Gold: none

Print

  • Bronze: agency: Luna TBWA, “Fruit launch”, client: Next (Coca-Cola)
  • Silver: agency: Publicis, campaign: “Violence is not a game”, client: MODS
  • Gold: agency: New Moment New Ideas Company, campaign: “On the back of a mad bull”, client: BITEF

Outdoor

  • Bronze: agency: Ovation BBDO, “Pain in the ___”, client: Pharma Swiss
  • Silver: Homepage, campaign: “MySerbia”, client: Serbian Tourist organisation
  • Gold: none

Public relations

Corporate PR

  • Bronze: agency: Golin, campaign: “Who’s driving homer?”, client: Heineken Serbia
  • Srebrno priznanje: nije dodeljeno,
  • Gold: agency: McCann Belgrade, campaign: “The truth about young”

 Brand PR

  • Bronze: agency: SVA, campaign: “Everyday champions”, client: Apatinska brewery
  • Silver: agency: New Moment New Ideas Company, campaign: “Nike Run for Piece”, client: Nike Running Club
  • Gold: McCann Belgrade, campaign: “ARt – the biggest virtual exhibition of all time”, client: Museum of contemporaty art Belgrade

Online

Total online presence

  • Bronze: agency: FCB Afirma, campaign: “Grand coffee Gold”, client: Grand Prom
  • Silver: agency: Drive, campaign: “Make Up”, client: L’Oreal
  • Gold: none

Online campaigns

  • Bronze: agency: Ovation BBDO, campaign: “Who’s the sweetest?”, client: Dr Oetker
  • Silver: agency: FCB Afirma, campaign: “Cyclomotive”, client: Ball pakovanje
  • Gold: agency: Idea Plus Communications, campaign: “Grand Black ‘n’ Easy Amsterdam Trip”, client: Atlantic Group

Social media

  • Bronze: Leo Burnett – MMS, campaign: “Knjaz Miloš social media communication”, client: Knjaz Miloš
  • Silver: agency: FCB Afirma, campaign: “Olitalija Srbija”, client: Olitalija Srbija
  • Gold: none

 Website

  • Bronze: agency: FCB Afirma, campaign: “Grand kafa Gold – Neighbour’s day micro site”, client: Grand Prom
  • Silver: agency: New Moment New Ideas Company, campaign: “Mlinprodukt corporate website”, client: Mlinprodukt
  • Gold: none

Online elements and apps

  • Bronze: agency: Srebrn tuš, campaign: “Aroma night”, client: Grand Prom
  • Silver: agency: Luna TBWA campaign: “120 years younger Viber sticker collection”, client: Nikšićko beer
  • Gold: agency: McCann Belgrade, “ARt – the biggest virtual exhibition of all time”, client: Museum of contemporary art Belgrade

Corporate event

  • Bronze: agency: M2Communications, campaign: “With Jaffa cakes to Rio”, client: Jaffa
  • Silver: agency: RED Communications, campaign: “Tesla’s timemachine”, client: Telekom Serbia
  • Gold: none

Brand Event

  • Bronze: advertiser: Keramika Kanjiža, campaign: “Who owns the best tiles?”
  • Silver: agency: New Moment New Ideas Company, campaign “Nike 10K”, client: Sport Vision
  • Gold: agency: Leo Burnett – MMS, campaign: “Jelen unfiltered – Trojan”, client: Molson Coors, Apatinska brewery

BTL:

 Point of sales

  • Bronze: agency: M2Communications, campaign: “Mad scientist’s lab”, client: Asus Serbia
  • Silver: agency: New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Gold: none

Fairs

  • Bronze: agency: Beoexpo System-u, campaign “EPS at Energetics fair”, client: Electric Power Industry of Serbia
  • Silver: agency: Idea Plus Communications, campaign: “Barcaffe at Coffee Fest”, client: Atlantic Group, Droga Kolinska
  • Gold: none

Non-standard placement activities

  • Bronze: agency: Leo Burnett – MMS, campaign: “Jelen unfiltered – Trojan”, client Molson Coors, Apatinska brewery
  • Silver: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor bank
  • Gold: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client Nike Running Club

Creative use of media

  • Bronze: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client Nike Running Club
  • Silver: agency: Media Impact,  campaign: “20 years of Blic”, client: Blic, Ringier Axel Springer Serbia
  • Gold: agency: McCann Belgrade, “Jazz Crawl”, client: Belgrade Jazz service

Visual identity

  • Bronze: agency: New Moment New Ideas Company, campaign: “Adriatic”, client: Imperial Tobacco
  • Silver: agency: New Moment New Ideas Company, campaign: “Chez Nik”, client: Chez Nik
  • Gold: agency: Ovation BBDO, campaign:Kaktus festival”, client: Marketing mreža

Brand creation:

  • Bronze: agency: New Moment New Ideas Company, campaign: “Veganluk”, client: Celo zrno catering
  • Silver: none
  • Gold: agency: Grey Worldwide, campaign: “Milky Juice”, client: Nectar

Packaging

  • Bronze: agency: Grey Worldwide, campaign: “Milky Juice”, client: Nectar
  • Silver: agency: Srebrn tuš, campaign: “Grand aroma gift set”, client Grand prom
  • Gold: none

Customer relationship

  • Bronza: agency: New Moment New Ideas Company, campaign: “Nike Most Wanted”, client: Sport Vision,
  • Silver: agency:New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Gold: none

Social responsibility: commercial

  • Bronze: agency: FCB Afirma, campaign: “Cyclomotive”, client: Ball packaging Evropa
  • Silver: agency: Foundation Dokukino, campaign: “Snet”, client: Erste banka Serbia
  • Gold: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client: Nike Running Club.

Social responsibility: non-profit

  • Bronze: agency: Direct media, campaign: “I fight, too”, client: NURDOR
  • Silver: agency: Scholz&Friends, campaign: “Campaign you haven’t seen yet”, client: Belhospis
  • Gold: none

 

 

EventsSerbia

Reminder: UEPS Awards 2016 Winners Will Be Announced Tonight

December 27, 2016

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Serbian Association for Marketing Communications (UEPS) will announce winners of its annual UEPS Awards contest tonight at grand ceremony at Belgrade’s Mikser House at 7pm.

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“We saw a lot of quality entries for this year’s competition, coming from domestic marketing, PR and media professionals, as well as from advertisers themselves. The creativity of the domestic advertising industry, spread across 18 categories with 22 sub-categories, shows its readiness to answer the market challenges, regardless of current conditions,” UEPS wrote in a press release while claiming the contest categories have been redefined in a way they reflect the market and latest trends “that matter”.

In addition, the jury will assign special awards for: best copy, best art direction, best director, composed music, production, and based on the overall performance in the competition it will name the Agency and Advertiser of the year. The Association will also hand Lifetime Achievement Award, a prestigious recognition of the best of the best for their contribution to the profession.

EventsSerbia

UEPS Awards 2016 Now Closed for Entries

December 12, 2016

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Serbian Association for Marketing Communications (UEPS) reports entries for its annual UEPS Awards came in bigger numbers compared to last year.

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“We saw a lot of quality entries for this year’s competition, coming from domestic marketing, PR and media professionals, as well as from advertisers themselves. The creativity of the domestic advertising industry, spread across 18 categories with 22 sub-categories, shows its readiness to answer the market challenges, regardless of current conditions,” UEPS wrote in a press release, claiming Serbian advertising scene was very »dynamic« in 2016 as integrated campaigns represent a 13 percent share in the total number of entries (the highest for a third year in a row), which indicates systemic approach to communication with the market, using a mix of available communication tools and resources invested from companies and brands.

This year saw the highest number of entries coming from banking and financial sector, followed by telecommunications and culture. Internet marketing, whose share in the total number of entries had seen constant growth in the last couple of years, hit 17 percent – same as last year. The structure of entries and applicants shows that, regardless of the type of activity, there are ever-present investments in marketing presence on the internet such as beverages, food and cosmetics. The biggest jump in the overall number of entries has been made in the category of TV ads, which grew from 4 percent in 2015 to this year’s 8 percent of the total number of entries.

It is quite the same in the category of social responsibility and humanitarian projects (campaigns, events, PR) which hit 9 percent of the total number of entries, which is, compared to last year’s 5 percent, quite a significant jump that speaks in favor of the importance of social component in communication.
The category that refers to the creative use of media is jumping this year by 2 percent, same as the category of direct marketing, of which number of entries more than doubled (2 percent last year) and hit 5 percent in the total number of entries.

The newly introduced category Creative Efficiency has seen a lot of interest from the market, receiving 3 percent of the total number of entries.
The largest number of applicants came from advertising agencies, including the UEPS Award »rookies«, but there were also entries from the media and advertisers, all of which shows the jury will be subdued to a lot of work this year.

CampaignsEventsSerbia

Reminder: UEPS’s Priznanja Awards 2016 Open for Entries Until 2 December

November 22, 2016

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Serbian Association for Marketing Communications (UEPS) announced the entry submission for its annual Priznanja Awards contest, that honours the most successful agencies, companies and individuals for their work in the industry in 2016, reached the second phase.

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The competition organisers state on their website they received an outstanding number of high quality entries in the first phase of submissions. UEPS made some changes to this year’s competition as the Association redefined contest categories, and adapted them to the latest trends and needs of producers. The awards are given in 18 categories, including subcategories, and honour organisations, companies, institutions and agencies for the best and most creative solutions in the past year.

In addition, the jury will assign special awards for: best copy, best art direction, best director, composed music, production, and based on the overall performance in the competition it will name the Agency and Advertiser of the year. The Association will also hand Lifetime Achievement Award, a prestigious recognition of the best of the best for their contribution to the profession.
Deadline: 2 December 2016

More information available at http://www.ueps.org.rs.

DesignSerbia

UEPS’s Priznanja Awards 2016 Now Open for Entries

October 26, 2016

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Serbian Association for Marketing Communications (UEPS) announced its annual Priznanja Awards contest, that honours the most successful agencies, companies and individuals for their work in the industry in 2016, is now officially open for entries.

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Based on experience from previous competitions and suggestions received by the State, UEPS redefined contest categories, and adapted them to the latest trends and needs of producers. The awards are given in 18 categories, with subcategories, and honour organisations, companies, institutions and agencies for the best and most creative solutions in the past year. “Due to experience from previous years, which shows that work in difficult conditions produces an abundance of creative solutions, we expect a multitude of high-quality works” organisers wrote in a statement.

In addition, the jury will assign special awards for: best copy, best art direction, best director, composed music, production, and based on the overall performance in the competition it will name the Agency and Advertiser of the year. The Association will also hand Lifetime Achievement Award, a prestigious recognition of the best of the best for their contribution to the profession.
Deadline: 2 December 2016

BIHCroatiaEventsMacedoniaSerbiaSlovenia

Table for four, and nobody more

October 14, 2016

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Davor Bruketa (HURA, Croatia), Dejan Nedić (UEPS, Serbia), Špela Oblak (SOZ, Slovenia), Senad Zaimović (Bosnia and Herzegovina), Sašo Pešev (MAAM, Macedonia) and a moderator Marjan Novak (editor-in-chief, Marketing magazin) will discuss the guidelines that were recently provided by the World Federation of Advertisers (WFA) and European Association of Communications Agencies (EACA) at a panel "Table for four, and nobody more" which will be held at Golden Drum festival on 20 October.

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Huge amount of time and money is invested and often thrown away on pitching, both on client and agency side. Each year agencies increase their budget on more and more pitches, resulting in lower quality solutions and exhausted teams.

Why is the 3+1 recommendation a better solution, not just for the agency, but for the client as well and why it just won’t cut it for any clients? The guidelines will be discussed about on Thursday, 20 October, 5pm at the Golden Drum festival on the competitive pitch panel “Table for four, and nobody more”.

The panel will be moderated by Marjan Novak (editor-in-chief, Marketing Magazin, Slovenia) and will feature panellists Dejan Nedić (UEPS, Serbia), Davor Bruketa (HURA, Croatia), Špela Oblak (SOZ, Slovenia), Senad Zaimović from Bosnia and Herzegovina and Sašo Pešev (MAAM, Macedonia).

BIHCroatiaMacedoniaSerbiaSlovenia

National Advertiser Associations Supported WFA/EACA Pitch Guidelines

October 11, 2016

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Four national advertiser associations, featuring Slovenian Advertising Chamber (SOZ), Croatian Association of Communication Agencies (HURA), Serbian Association for Market Communications (UEPS), Macedonian Association of Marketing Agencies (MAAM), supported the guidelines provided by the World Federation of Advertisers (WFA) and the European Association of Communication Agencies (EACA) that advertisers should not shortlist more than four agencies in the final process of the pitch.

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WFA and EACA put out guidelines on client-agency relations and best practice in the pitch process. The two international associations released guidelines for three phases of creating “a pitch list”: consideration list, long list and finally short list to be briefed for the final stage of the process. The latter gained the most attention as it states: “We recommend that the short list should consist of three or four agencies, including the incumbent if relevant (3+1). The advertiser should tell all the short-listed agencies who they are competing with, and whether the incumbent agency is included.” Moreover, a number of agencies, larger than four, would make the final stage a lot more difficult and a lot more expensive.

Its of high importance to emphasize that 3+1 guideline applies to the final stage of the pitch process, where high financial and human resources are at stake, and not the first two stages where advertisers collect information and overview the agency market. Needless to say, specifications and guidelines are provided for all three stages of the pitch process. Full document can be downloaded on the link.

The topic will be discussed at the panel “The competitive pitch: Table for four, and nobody more” at the upcoming Golden Drum festival with panelists Davor Bruketa (HURA), Dejan Nedić (UEPS), Špela Oblak (SOZ), Sašo Pešev (MAAM) and Senad Zaimović (BIH) and a moderator Marjan Novak (editor-in-chief, Marketing magazin).

CampaignsSerbia

Serbian Ministry of Justice Launches “Turn Off the Violence” Campaign

August 30, 2016

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Serbian Ministry of Justice launched an online campaign "Turn off the violence" (#iskljucinasilje), to raise awareness of domestic violence and to present new legal measures to combat the issue.

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According to the official statistics, in the last 10 years 314 women have been killed in domestic violence in Serbia, while since the beginning of 2016, more than 16 women were killed. This indicates the necessity of engaging all the resources necessary to fight domestic violence, UEPS reports.

In accordance with the policy of the Government Republic of Serbia and the adoption of new measures to fight violence and abuse, which is part of the Law on prevention of domestic violence, Ministry of Justice launched an online campaign “Turn off the violence”, with a clear message: zero-tolerance to domestic violence.

The goal is to communicate the message through internet channels, social networks and media with an aim to raise awareness of all members of society about domestic violence, to inform and educate various target groups, that new legal measures get closer to those who may be or are victims of domestic violence, as well as to convicted offenders or potential perpetrators, as well as the wider community in order to know how to recognize violence and adequately react to it. Also, one of the main priorities of the campaign is a call to action for all those that may be – directly or indirectly – associated with any form of domestic violence. #iskljucinasilje

Ministry of Justice invites the general public to be involved in the implementation of the campaign, so the society as a whole can contribute to an active and effective fight against domestic violence in Serbia.

Sources: UEPS, Marketing mreza

Source: UEPS

MarketingPeopleSerbia

Viktor Nikolić the new president of Serbian Association for Marketing Communications

April 1, 2016

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The Board of Serbian Association for Marketing Communications (UEPS) elected Viktor Nikolić (Beoexpo System) as its president and Jasmina Nikolić (New Moment)as a vice president for the next four years.

After a regular election meeting where new members of UEPS administrative bodies were elected, yesterday’s session served as the inaugural for the verification of new management board members who eventually elected the new president and the vice president.

The Management Board

  1. Lazar Bošković, owner and creative director, AgitPROP
  2. Jasmina Nikolić, Client Service Director, New Moment
  3. Viktor Nikolić, founder and CEO Beoexpo System
  4. Vanda Kučera, director of corporative business, I&F McCANN Grupa
  5. Mirko Mandić, general director, SVA
  6. Miroslava Nadaždin, Client Service Director, FCB Afirma
  7. Mugdim Šehalić, Market menager, Beogradski sajam
  8. Mila Batuta, lawyer
  9. Svetlana Marković, Client Service Director, Idea plus Communications

Board of Supervisors

  1. Tijana Adamov, Managing Director, Sholz&Friends
  2. Milena Banović, CEO, M2Communications
  3. Viktorija Radojević, Executive director of marketing, Mercator – S d.o.o.

Honorary court of arbitration

  1. Vladimir Čeh, founder and CEO, Institut za istoriju oglašavanja
  2. Ivana Petković, chief copywriter, SVA
  3. Marija Vićić, communications director, I&F McCANN Grupa
The new UEPS president Jasmina Nikolić
The new UEPS  vice president Jasmina Nikolić (New Moment)
The new UEPS vice president Viktor Nikolić
The new UEPS president Viktor Nikolić (Beoexpo System)