"Start It Up, Slovenia" ("Štartaj Slovenija") and its award-winning spree expands internationally. After winning silver at Warc Innovation Award, the project got recognised at NATPA forum in Budapest with its international potential and originality. In January, its creators will present their work in front of six thousand people.
NATPA, business forum, which brings together big players in the industry of content broadcasters and media platform CEETV, held PITCH & PLAY LIVE competition in Budapest and selected the most innovative television formats of 2016.
The three member committee selected projects based on three criteria: the originality of the idea, universality, and international potential. The joint project between agency Formitas BBDO, media house Pro Plus and retailer Spar Slovenia took home public choice award.
“We’ve come to a conclusion that young people in Slovenia have bold business ideas yet don’t have enough resources and tools to make a breakthrough. The format of Start It Up Slovenia broke down gap and contributed to the realization of business opportunities in the Slovenian market. The success and international recognition of this format exceeded all initial expectation. We are also thrilled with the invitation to officially present the show at the largest international NATPA event in Miami in January 2018,” commented Aleš Muhič, Pro Plus Marketing Director.