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BusinessSlovenia

“Start It Up, Slovenia” goes to Miami

July 21, 2017

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"Start It Up, Slovenia" ("Štartaj Slovenija") and its award-winning spree expands internationally. After winning silver at Warc Innovation Award, the project got recognised at NATPA forum in Budapest with its international potential and originality. In January, its creators will present their work in front of six thousand people.

NATPA, business forum, which brings together big players in the industry of content broadcasters and media platform CEETV, held PITCH & PLAY LIVE competition in Budapest and selected the most innovative television formats of 2016.

The three member committee selected projects based on three criteria: the originality of the idea, universality, and international potential. The joint project between agency Formitas BBDO, media house Pro Plus and retailer Spar Slovenia took home public choice award.

“We’ve come to a conclusion that young people in Slovenia have bold business ideas yet don’t have enough resources and tools to make a breakthrough. The format of Start It Up Slovenia broke down gap and contributed to the realization of business opportunities in the Slovenian market. The success and international recognition of this format exceeded all initial expectation. We are also thrilled with the invitation to officially present the show at the largest international NATPA event in  Miami in January 2018,” commented Aleš Muhič, Pro Plus Marketing Director.

CampaignsSlovenia

“Štartaj Slovenija” Goes Silver at WARC Innovation Awards 2017

May 1, 2017

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"Štartaj Slovenija"''s award-winning spree continues. After winning Grand Prix in Integrated at 26th SOF, the joint project between agency Formitas BBDO, media house Pro Plus and retailer Spar Slovenia won silver at Warc Innovation Award. Let's not forget it's been the only campaign on the shortlist that made it from continental Europe.

“Štartaj Slovenija” involved 12 entrepreneurs who presented 12 products, which were introduced to Slovenian public. Also, they earned their place on the shelves of Interspar mega markets., dedicated to the products of “Štartaj Slovenija”.

“Start Slovenia” is the project that is based on the concept of co-creating brand values along with its consumers in the aim of increasing the value of all brands participating in the project, via high project involvement of target consumers”, said Mitja Tuškej, partner at Formitas.

 See full list of shortlisted works and winners here.

CampaignsSlovenia

Spar’s Values

February 21, 2017

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Retailer Spar Slovenia launched a new campaign that expresses the company's values. Advertising agency Futura DDB created a series of four television adverts that highlight the ultimate experience of every value and connect it with customers' expectations.

With every spot, Spar Slovenia aims to emphasise its competitive advantages among other retailers. The campaign also features posters, point of sales materials and digital.

 Credits:

Client: Spar Slovenia

Client’s representatives: Janja Štular in Manuela Piškur

Agency: Futura DDB

Account manager: Mija Gačnik Krpič

Project manager: Anuša Žagar

Creative directors and copywriters: Boštjan Napotnik in Zoran Gabrijan

Art director: Robert Križmančič

Designer: Iztok Perko

Photographer: Suzan Gabrijan

Production: Super

Director: Jure Matjažič

Media agency: Direct media

CampaignsSlovenia

“Štartaj Slovenija” Returns For a Second Season

February 6, 2017

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After completion of the first season, creators of one of the most important communication projects in Slovenia in the last twenty years announced the second season. “Štartaj Slovenija" (“Start Slovenia”), brought by media house Pro Plus, retailer Spar Slovenia and advertising agency Formitas, will provide support and media exposure for another generation of young Slovenian entrepreneurs.

"Štartaj Slovenia"'s finalist of sseason 1. Photo: Miro Majcen
“Štartaj Slovenia”‘s finalist of sseason 1. Photo: Miro Majcen

The project aims to demonstrate that success is achievable if you have a good idea and you’re ready to work hard. “Štartaj Slovenija” involved 12 entrepreneurs who presented 12 products, which were introduced to Slovenian public. Also, they earned their place on the shelves of Interspar mega markets., dedicated to the products of “Štartaj Slovenija”. Entrepreneurs and their stories were featured in the episodes of television series on commercial TV station Pop TV. Moreover, the project had a strong social media presence and gained a lot of attention and support by general public, while sales exceeded expectations.

And what’s more important: the second second has been announced already!

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Tine Štrubelj in Simona Oblak won in the first season with natural cream deodorant Nelipot,