Life’s too short to not change your job

September 11, 2017


McCann Belgrade created a new campaign for employment search engine The main lesson is that if you do not change your current and unsatisfying job, you may miss a highly successful career.

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job.

The campaign features well known figures from Serbian public. For example, popular singer Neda Ukraden, if she didn’t switch her profession, she might still be losing her mind at the court!

And for an even bigger impact, billboards have been established near faculties she holds a degree.


creative director: Jana Savić Rastovac

digital creative director: Vladimir Ćosić

digital copywriter: Sandra Stojanović

junior copywriter: Marko Marković

assistant of creative director: Lidija Milovanović

designer: Branko Rosić, dizajner

accounts: Milena Đorić Gudurić and Aleksanadra Bradić

strategic planner: Katarina Pribićević


Heineken Serbia launches Viber public account

August 16, 2017


As a part of its Formula 1 campaign, Heineken Serbia launched a public account on Viber. While doing so, it became the first brewer in the country with an account on this popular messaging platform.


The app (and Heineken’s chatbot) will be used as a »touchpoint« during a F1 campaign and is a sequence to UEFA Champions League, Exit Festival and Lovefest campaigns.

“We live at time when consumers are becoming less accessible to traditional media. So the app which has been installed by around 80 percent of smartphone users and enables faster flow of information and one-to-one message exchange, which is the most important,” said Lea Stanković of Communis DDB.


Direct Media’s Ljubica Vukčević honoured with IAA Inspire Award

August 4, 2017


Ljubica Vukčević, insight analyst at Direct Media, received Interantional Advertising Association’s Inspire Award – Young Leader. The award is given to individuals who contributed to the work of IAA.

Ljubica Vukcevic

“I’ve heard the good news while on maternity leave, which makes it even more surprising. In our business, it seems to you that if you’ve been gone for a while, everyone forgetswhat you did prior leaving and how much energy you invested in projects,” Vukčević remarks. “That’s why I am even more impressed by the fact that IAA Worldwide has recognized my work within IAA Young Professionals Serbian Chapter since it was founded.”

She will receive the award at IAA Global Conference in Bucharest (Romania) on 24 October 2017.


Gimme a break

July 17, 2017


Raiffesien Bank’s communication platform in Serbia continues. McCann Belgrade is behind the new season simply titled “Break”. Summer series of TV ads provides another fun look at cash loans.

Raiffeisen Bank’s ambassador, Jelena Gavrilović, presents the new loan service to Dragan Jovanović and other stars whose names have yet to be announced. “These are lavish, striking characters, absorbed in their everyday lives, practical and spiritual needs, desires and habits,” agency remarks. “Jelena listens to all their wishes and dilemmas, she understands them, even when they seem quite incomprehensible. She cleverly helps them, just like the Raiffeisen Bank does with their offer, because all of us sometimes only need a little break.”


Client: Raiffeisen Bank

Agency: McCann Belgrade

Creative team: Dubravka Petrović, Sandra Stojanović, Marko Marković, Lidija Milovanović, Kristina Jovanović

Account director: Jelena Lešević

Creative Director: Jana Savić Rastovac

Strategic planner: Marija Stošić

Production: Emote Production

Director: Raša Andrić


Brave new world

July 7, 2017


McCann Belgrade’ campaign titled “A world you haven’t met yet” for telecom mts provides viewers with a slightly different view on our daily lives.

“The constantly emerging question while working on this campaign was very clear: How creative can we be in everyday life? The answer to this question is even more obvious and it reads: “creative spite”.” McCann’s creative team says. “To be very clear, we are a creative agency. Our formula is very precise: be creative at any moment, give it your best even when you think you’ve done everything. There is always a step further where a new horizon of possibilities opens. This space should be used without fear and deep conviction that “it doesn’t stand a chance“.”


Copywriters – Vladimir Vuković, Kristina Jovanović

Accounts – Goran Jović, Vladimir Popović

Creative Director – Jana Savić Rastovac

Strategic planner – Aleksandar Milojević

Production – Tuna Fish Studio

Director – Kosta Glušica


H&M picks UM Zagreb and UM Belgrade as its media agencies in Croatia and Serbia

July 5, 2017


Fashion retailer H&M appointed UM Zagreb and UM Belgrade (both part of I&F McCann Group) to handle its media account in Croatia and Serbia.

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The collaboration includes media strategy, analysis, campaign planning, media buying, optimisation on all media channels, monitoring and post-buy analysis.

“Every step in the pitch was full of enthusiasm and inspiration. We conducted further market research in the focus group, consulted with colleagues from other European markets, exchanged experiences and knowledge, interviewed editors of the most important fashion magazines, talked to fashion bloggers … We have a lot more to do and therefore we look forward to working with H & M,” commented Biljana Kolaković, regional director at UM.

“The agency team has worked hard to demonstrate that we can provide H&M with the best media services. The fact that anew client has recognized our work and that we are working with this prestigious world fashion brand for the first time, is a great success for us,” remarked Marko Lovrić, managing director at UM Zagreb. “As we have just started our cooperation, we feel obliged to justify client’s trust in the best possible way. We want to prove ourselves day in day out.”


Jovan Stojanović appointed as president of IAA Serbian Chapter

June 29, 2017


IAA Serbian Chapter has a new president. Miloš Simić, a president of four years, has been replaced by Jovan Stojanović, Direct Media managing director. Vicepresidents and representatives of advertisers and media have been named Katarina Šibalić, marketing director at Strauss Adriatic and Sanja Pešić, Alma Quattro CEO, respectively.

jovan-stanojevic Other members of Board of directors are Marijana Agić Molnar (GfK Beograd), Nebojša Babić (Orange Studio), Vana Henriksen (United Group – SBB), Slobodan Srećković (Imlek), Milica Stefanović (Coca-Cola), Vanda Kučera (I&F McCann Group), Miloš Simić (Gaming 1), Anđelko Trpković (Publicis One), Ivan Savić (Philip Morris Services) and Žarko Sakan (New Moment New Ideas Company).


“One Book For Peace” is golden at Cannes

June 21, 2017


As we reported earlier, a joint project between New Moment and Y&R Dubai has been shortlisted in Design Lions. Well, they won Gold!


The primary goal of the book lies in overcoming prejudices and raising awareness of the importance of mutual understanding and interreligious dialogue. “One Book For Peace” is authored by a journalist Mirnes Kovač with a help from theologists Muhamed Razlović and Pavel Mijović. Until today, the project won three Lions at Cannes Lions 2017. However,

We also talked to mr. Žarko Sakan, managing director of New Moment at La Croisette. “In 30 years since teh inception of New Moment, we managed to score three Lions. We got the next three in one day!” he remarked. Well, add another one.


Serbian Online Media Association releases its Code of rules and recommendations

June 20, 2017


Serbian online association (AOM), which brought together portals from all parts of Serbia, released its Codex. The document features recommendations and basic rules for the members of the Association.


Content of the publication varies from fact-checking to comment moderation and copyrights. “AOM and its members are fully dedicated and therefore respect the ethical rules contained in the Code of Journalists of Serbia and the Guidelines for the implementation of the Code of Journalists of Serbia in the online environment, as well as the basic rules of self-regulation in the field of freedom of information,” AOM wrote in a press release. “In addition, the AOM wants to give its constructive contribution to the further development of self-regulation.”

The association developed its Code to promote professionalism in reporting, provide a contribution to the further development of the right to freedom of expression as a basic human right and more.
Formed in June 2015, AOM brings together about 20 internet, portalsfrom all parts of Serbia, committed to the affirmation of the free, independent and professional work of online media and highest journalistic standards.

The document can be viewed here.


Heineken’s ready for a festival season in Serbia with customised bottles

June 19, 2017


It seems Heineken is all set for a festival season in Serbia, including its the most famous brand Exit. The campaign is the localised version of global "Live Your Music" and is marked with a specially designed bottle, work by Communis DDB.


In 2016, Duth brewer became one of the main partners of the EXIT festival. Like last year, music lovers will be provided by Heineken EXIT experience, which includes 4 days stay in the Heineken villa with creative DJ workshops, good food, entertainment and of course – the festival itself. However the main requierments for the experience will be creativity and honesty in showing how to “live” popular music. During activation, consumers will be tasked to record and share with a special Heineken packaging show how they live their music and win tickets for the Heineken EXIT experience or Love Fest.

Philosophy of“Live Your Music” platform is that popular music should be lived, not just listened to. Therefore, our task was to provide consumers and music fans with a unique experience during which they will be able to live their music. The experience we have created through special EXIT and Love Fest packages, as well as through a variety of activation as a part of localized global marketing hits,” said Vladimir Radivojević, creative director at Communis DDB.