McCann Belgrade created a new campaign for employment search engine Infostud.com. The main lesson is that if you do not change your current and unsatisfying job, you may miss a highly successful career.
According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job.
The campaign features well known figures from Serbian public. For example, popular singer Neda Ukraden, if she didn’t switch her profession, she might still be losing her mind at the court!
And for an even bigger impact, billboards have been established near faculties she holds a degree.
creative director: Jana Savić Rastovac
digital creative director: Vladimir Ćosić
digital copywriter: Sandra Stojanović
junior copywriter: Marko Marković
assistant of creative director: Lidija Milovanović
designer: Branko Rosić, dizajner
accounts: Milena Đorić Gudurić and Aleksanadra Bradić
strategic planner: Katarina Pribićević