MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on the 4th of November. Two interviews top this week's list of most read stories and for a good reason. Besides some great insight into #AgencyLife, Executive Group's presentation video shows they sure do work AND play hard. Also, Fullhouse Ogilvy, McCann Sarajevo and McCann Zagreb launched new campaigns which are certainly worth checking out!
Work Hard, Play Hard
“I think we should be doing communications and advertising the way you do something you love”, thinks Vesna Ćeranić, Associate Partner at one of the most well known integrated communications agencies in Serbia and in the region, Executive Group. In a video, the agency shows off some moves to Wiz Khalifa’s »Work hard, play hard« as well.
Creativity in the Agency Is Everyone’s Responsibility
In September, Imago Ogilvy, the only Croatian agency with a Cannes Lion, appointed its first ever female creative director, Mirka Modrinić. The agency stated she “has joined the hunt for new Lions and innovative campaigns”. So how did she enjoy the hunt so far?
Things Only Real Men Do
Belgrade-based agency Fullhouse Ogilvy created an integrated campaign for the Atlantic Group’s brand ŠEF, a new pâté brand on Serbia’s market that is aimed at “true” meat lovers. Centered around newly created character with a sharp tone of communication, brand “made sure their target group heard them loud and clear”.
20 Years of Walking Together
Be it a purely fashion accessory or sheer necessity, Banja Luka-based brand of socks Gloria line has been literally walking the walk alongside kids, men and women from all over the region. The brand celebrates its 20th anniversary and advertising agency McCann Sarajevo took care of its communication on Facebook.
Online Is Fine!
Erste Bank Serbia in collaboration with advertising agency Executive Group rolled out the latest campaign for its loan services, only to sweeten things up a bit by introducing an online cash loan feature.
Kaktus 2016: McCann Belgrade is the Agency of the Year
The second Serbian national festival of integrated communications Kaktus announced its winners. McCann Belgrade was named the agency of the Year while Strauss Adriatic won the title of the Advertiser of the Year.
Abrakadabra Keeps Your Restless Fingers Busy
Croatian advertising agencies McCann Zagreb and Fahrenheit collaborated with a webshop Abrakadabra which emphasizes its user-friendly features.
Havas Media Group Opened an Office in the Region
Havas Media Group, one of the world’s largest media networks, has expanded its reach with the opening of four new offices across emerging markets, including Havas Media Adriatic, which will be located in Belgrade and will provide its services in Croatia, Serbia, Slovenia, Bosnia-Herzegovina and Montenegro.
Three Agencies From the Region Shortlisted at Google Premier Partner Awards 2016
Red Orbit and D’Agency (Slovenia) and 404 (Croatia) have been shortlisted at Google Premier Partner Awards 2016. Tech giant’s competition recognises “digital agencies that push for innovative solutions, launch exciting campaigns for new clients, and help others grow their business on the web are invited to get in the game.”
Do You Know an Alternative to Consumerism?
Slovenian outdoor advertising provider TAM-TAM in collaboration with UMANOTERA, The Slovenian Foundation for Sustainable Development, announced the seventh Plaktivat competition for the best design of a city billboard poster on the topic of alternative to consumerism. In an international spirit, Plaktivat’s calling out creators from the ex-Yugoslavian countries to submit their entries.