McCann Zagreb Appoints Tomislav Presečki As Managing Director

March 1, 2017


Tomislav Presečki, who has over 15 years of experience in marketing and advertising, has been appointed as new McCann Zagreb managing director. He will work on business operations of the agency and will contribute to the development of the strategic and creative solutions.

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Tomislav Presečki, new managing director at McCann Zagreb

“I am proud to be coming back to the agency where I earned my first allowance. I am going to be working with a great team of professionals with exceptional knowledge, experience and creativity which already enjoys great confidence of our partners in managing their brands,” Presečki wrote in a press release. “It goes without saying that this position is challenging but it is also a stimulus to further develop our business and achieve strategic goals of the agency, together with the entire agency team.”


Former McCann Zagreb Copywriter Luka Pervan Joins Señor as Creative Director

January 31, 2017


Zagreb-based advertising agency Señor strengthened its creative department as Luka Pervan, former copywriter at McCann Zagreb, has been appointed as its new creative director.

Luka Pervan. Photo: Sanjin Kastelan
Luka Pervan. Photo: Sanjin Kastelan

Third anniversary, third creative director at Señor. The agency and its newly appointed creative director already collaborated on 2014 project Sloganini, i.e. domestic slogans with a goal of an overview of our industry, copyright protection and a call for a more creative and better communication in a public space. An Economics graduate, Pervan has 9 years of experience in the industry and has worked with both domestic and international brands such as Hrvatski Telekom, Bonbon, Cedevita, Diners Club, HBO-a and Amnesty International. Nevertheless, he worked on some award-winning projects as well.

Check out Señor’s “Our Top 10” campaigns here.


HT’s New Campaign Goes Entrepreneurial

November 15, 2016


Croatian Telekom (HT) launched a new campaign aimed at entrepreneurs, who "live" their brands and companies. Created by advertising agencies McCann Zagreb and Fahrenheit, “My Kingdom” shows the benefits of its services and a new communication platform.

The television ad aims to raise the awareness that HT is a one-stop-shop providing the best telecommunications services for business customers there is on the market. New campaign comes under a slogan “This is not just any company. This is your company!”, and hints at crucial elements of the entrepreneurial ecosystem – it is not just about a hotel, it’s your castle! Also, HT’s new communication platform is aimed at small and mid-size businesses. “We will use this communication platform for the next two to three years to highlight our key advantages and differences compared to the competition,” said Jerko Dumanić, sector director – business marketing at HT.


Creative director: Daniel Vuković

Art director Igor Miletić

Copywriter: Boris Miletić

Project managers: Sanja Nikolić and Bianka Stojanov

Director: Tomo Brejc

Production: Mint2


MM’s Top of the Week

November 6, 2016


MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on the 4th of November. Two interviews top this week's list of most read stories and for a good reason. Besides some great insight into #AgencyLife, Executive Group's presentation video shows they sure do work AND play hard. Also, Fullhouse Ogilvy, McCann Sarajevo and McCann Zagreb launched new campaigns which are certainly worth checking out!

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Work Hard, Play Hard

“I think we should be doing communications and advertising the way you do something you love”, thinks Vesna Ćeranić, Associate Partner at one of the most well known integrated communications agencies in Serbia and in the region, Executive Group. In a video, the agency shows off some moves to Wiz Khalifa’s »Work hard, play hard« as well.

Creativity in the Agency Is Everyone’s Responsibility

In September, Imago Ogilvy, the only Croatian agency with a Cannes Lion, appointed its first ever female creative director, Mirka Modrinić. The agency stated she “has joined the hunt for new Lions and innovative campaigns”. So how did she enjoy the hunt so far?

Things Only Real Men Do

Belgrade-based agency Fullhouse Ogilvy created an integrated campaign for the Atlantic Group’s brand ŠEF, a new pâté brand on Serbia’s market that is aimed at “true” meat lovers. Centered around newly created character with a sharp tone of communication, brand “made sure their target group heard them loud and clear”.

20 Years of Walking Together

Be it a purely fashion accessory or sheer necessity, Banja Luka-based brand of socks Gloria line has been literally walking the walk alongside kids, men and women from all over the region. The brand celebrates its 20th anniversary and advertising agency McCann Sarajevo took care of its communication on Facebook.

Online Is Fine!

Erste Bank Serbia in collaboration with advertising agency Executive Group rolled out the latest campaign for its loan services, only to sweeten things up a bit by introducing an online cash loan feature.

Kaktus 2016: McCann Belgrade is the Agency of the Year

The second Serbian national festival of integrated communications Kaktus announced its winners. McCann Belgrade was named the agency of the Year while Strauss Adriatic won the title of the Advertiser of the Year.

Abrakadabra Keeps Your Restless Fingers Busy

Croatian advertising agencies McCann Zagreb and Fahrenheit collaborated with a webshop Abrakadabra which emphasizes its user-friendly features.

Havas Media Group Opened an Office in the Region

Havas Media Group, one of the world’s largest media networks, has expanded its reach with the opening of four new offices across emerging markets, including Havas Media Adriatic, which will be located in Belgrade and will provide its services in Croatia, Serbia, Slovenia, Bosnia-Herzegovina and Montenegro.

Three Agencies From the Region Shortlisted at Google Premier Partner Awards 2016

Red Orbit and D’Agency (Slovenia) and 404 (Croatia) have been shortlisted at Google Premier Partner Awards 2016. Tech giant’s competition recognises “digital agencies that push for innovative solutions, launch exciting campaigns for new clients, and help others grow their business on the web are invited to get in the game.”

Do You Know an Alternative to Consumerism?

Slovenian outdoor advertising provider TAM-TAM in collaboration with UMANOTERA, The Slovenian Foundation for Sustainable Development, announced the seventh Plaktivat competition for the best design of a city billboard poster on the topic of alternative to consumerism. In an international spirit, Plaktivat’s calling out creators from the ex-Yugoslavian countries to submit their entries.


Finally a Person Who Loves Her Bank

October 20, 2016


Do you know someone who loves or even praises his/her bank and its services? Well, Croatian agencies McCann Zagreb and Fahrenheit found someone who does in their newest campaign for Raiffeisen Bank.

Video ads show a lady who openly talks about her love with her bank (Raifeissen bank that is) in a funny way. Considering the fact there are not that many people out there who publicly praise their bank it would be interesting to see the reactions of general public. What about old ladies gossiping you to the bone? Or tourists taking photos of you being a part of an extremely rare species? Check the videos below to find that out.


Copywriters: Daniel Vuković, Goran Božić

Art director: Sonja Zavacki Čepelak

Project managers: Blanka Stojanov, Ines Kalinić

Production: Švenk

Director: Nevi Marasović

Camera: Sven Pepeonik


MM’s Top of the Week

October 16, 2016


MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on the 14th of October. This week we have a tie for the first place, meaning Señor's new campaign for its client, pharmaceuticals manufacturer Mylon and an interview with McCann's Sarajevo managing director Vesna Vlašić Jusupović were the most popular among our readers. 23rd Golden Drum festival is around the corner and the promoters put out the number of entries and it's definitely nice to see such an interest in the Adriatic Golden Drum Award. Moreover, Ivan Stanković provided a great column why advertising should (and eventually would) turn to edvertising.

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Stop Torturing Yourself

Croatian advertising agency Señor decided to make your typical medicine ads a little bit more interesting – and took things down to a dungeon. Don’t worry, nobody got hurt, it’s actually quite the opposite, people get cured.

Dreamers with a Cause

Vesna Vlašić Jusupović is a managing director at McCann Sarajevo, one of the oldest creative agencies in Bosnia and Hercegovina. Being part of I & F McCann Group, their services are delivered under a slogan “Truth well told”, meaning every brand has a specific story to be told and the agency’s biggest challenge is to deliver the brand’s truth, no matter the time or budget at disposal. “Our mission is to deliver top notch products and services for our partners, clients, by creating together campaigns that can leave a deeper impact on all of us,” she explains.

23rd Golden Drum Awards with 1047 entries from 26 countries

23rd Golden Drum International Festival of Creativity, which will take place from 18 until 21 October 2016 in Ljubljana, received 1047 entries from 26 countries and 27 agency networks in its competition. Representing the region, Slovenia, Serbia, Croatia, Macedonia, Bosnia and Herzegovina and Kosovo combined submitted 140 works, while young creatives submitted 168 entries in the Off Drum Competition: Ljubljana Poster Award.


A column by Ivan Stanković, founder of Communis.

Dyslexia Is not a Crime

McCann Sarajevo created a series of print ads for Dyslexia Awareness Week showing posters with kids as potential convicts. Charges? “Has difficulties with reading and writing”.

National Advertiser Associations Supported WFA/EACA Pitch Guidelines

Four national advertiser associations, featuring Slovenian Advertising Chamber (SOZ), Croatian Association of Communication Agencies (HURA), Serbian Association for Market Communications (UEPS), Macedonian Association of Marketing Agencies (MAAM), supported the guidelines provided by the World Federation of Advertisers (WFA) and the European Association of Communication Agencies (EACA) that advertisers should not shortlist more than four agencies in the final process of the pitch.

Serviceplan is Red Dot’s Agency of the Year 2016

German agency Serviceplan has been named as the Red Dot’s Agency of the Year as it demosntrated the success of its services with 11 Red Dots and five Red Dot: Best of the Best awards.

Movie and TV Addicts Can Stream On

Croatian agencies McCann Zagreb and Fahrenheit created a new campaign for its client, provider of telecommunications services HT, and its message is good news for TV series and movie addicts.

Imago Ogilvy and Projektil Launched JoomBoos Videostar Competition

Zagreb-based advertising agency Imago Ogilvy and its sister agency Projektil launched the JoomBoos Videostar talent competition, “a project for a completely new generation”, at last week’s Balkan Tube festival.

New Season of m:agazin Is Here

News channels are mostly focused on providing news on current affairs, weather and nevertheless pop culture. As anchorman explains it, that’s not the case for the third season of m:agazin as show’s main focus is news and education about technology that is changing our society. m:agazin is a result of collaboration of Aquarius Banja Luka and telecommunications provider m:tel.


Movie and TV Addicts Can Stream On

October 13, 2016


Croatian agencies McCann Zagreb and Fahrenheit created a new campaign for its client, provider of telecommunications services HT, and its message is good news for TV series and movie addicts.

Can’t deal with binge-watching your favourite TV shows even when camping? Did that old man at a gas station really look like Anthony Hopkins? Are you »busy« watching TV late at night so your kids are up in the morning before you are? You may suffer from TV show addiction but new HT’s campaign might make your problem even worse. Spots show a couple and a family taking their love for their favourite TV shows on another level. Why you may ask? Because with HT’s new package, they will be charged less for streaming.


Client: Hrvatski Telekom

Agency: McCann Zagreb, Fahrenheit

Creative director: Daniel Vuković

Art director: Igor Miletić

Project manager: Blanka Stojanov

Director: Grega Vesel

Production: Paktmedia



Mastercard’s “Summer Campaign”

July 19, 2016


Mastercard's “Summer campaign” by McCann Zagreb celebrates 13 years of collaboration between the two. Developed on a global platform and localized for a Croatian market, creatives at McCann combined visuals of Croatian coast with authenticity of communicated messages.

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The »Summer Campaign« was firstly launched on a travel website Trip Advisor and in Croatia’s neighbour countries through the promotion of MasterCard Croatia’s partners, featuring OOH, online ads and POS materials. However, it can be hardly missed by tourists as it accompanies them upon their arrival and throughout their stay in Croatia – promotional material is anywhere from airplane seats, through highway and catamaran to shops, hotels, restaurants and beaches, promoting benefits of MasterCard use. The campaign aims at foreign and domestic tourists and promotes Croatian tourism.

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“I’m happy with the professionalism and creativity shown by the McCann team which – again – resulted in a successful campaign. Summer is an extremely important part of the year for MasterCard as it marks the peak of the tourist season and the arrival of numerous foreign guests to our country. With this campaign we wanted to communicate a message that cash is an unnecessary evil while on vacation, and that the payment with MasterCard is quick, easy and safe,” said Helena Trajkovski, Chief Marketing Officer at MasterCard Croatia & Slovenia. “Apart from the usual advertising materials, McCann helped us to present numerous offers aimed at the improvement of tourists’ stay and to help them experience priceless moments on vacation. Cooperation between McCann and MasterCard in Croatia lasts for 13 years, and I’m pleased that our joint enthusiasm and summer campaigns again achieved good results, while contributing to the promotion of Croatian tourism at the same time.”

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“As they already did in the past, McCann Zagreb again approached the creation of MasterCard’s “Summer Campaign” in a more challenging way, creatively adapting the campaign for the Croatian market,” said Iris Žarkov Štambuk, Project Manager at McCann Zagreb. “For us as a team, it meant that we had to go through a complex process and meet global criteria of both MasterCard and McCann, and considering the positive feedback we received it’s another confidence boost for Croatian team and a proof of a successful cooperation with MasterCard that has been going on for thirteen years”.


Creative Director and Copywriter: Goran Božić

Art Director: Krešimir Grancarić

DTP Manager: Marina Javor

Art Director: Ivana Putica

Strategic Planner: Petra Gajica

Account Manager: Martina Jelić

Community Manager: Ida Egartner

Project Manager: Iris Žarkov Štambuk


MM’s Ten Most Read This Week

July 10, 2016


MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on the 8th of July, 2016. Multi-awarded agency Grey Zagreb provided us with their “Our Top 10” list with some extraordinary works. Young Lions Croatia winners, Bruketa & Žinić OM's Tea Silvia Vlahović and Sanja Planinić share a few observations and experiences from their time at Cannes, 23rd Golden Drum announced Best Practice Jury while Publicis One Serbia and Direct Media Group went through some managerial changes.


“Our Top 10” – Grey Zagreb

Grey Zagreb, with its HQ in New York, was founded back in 1997 and is fully owned by WPP. Since the establishment the agency created some striking campaigns that won effectiveness and creativity awards. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.

Trying to Be Simple About Cannes Lions

Bruketa & Žinić OM’s Tea Silvia Vlahović and Sanja Planinić share a few observations and experiences from their time at Cannes where they represented Croatia.

 Adela Petrović Joins Direct Media Group

Adela Petrović, former new business director at I&F McCann Grupa, was appointed new business manager at Direct Media.

Publicis One Serbia Appoints new CEO and CFO

Publicis One Serbia’s local leadership has been announced as Andjelko Trpković and Branislav Lončar were appointed new Chief Executive Officer and Chief Financial Officer, nominated by Miša Lukić, Regional Chief Executive Officer of Publicis One for CEE.

Basketball Legend Arvydas Sabonis Stars In Lidl Campaign

Croatian agency Real Grupa created “Great shopping, great prices” campaign that promotes German retailer’s entrance to Lithuanian market. An integrated campaign that accompanied the grand openings of 15 Lidl stores across Lithuania, features legendary basketball player Arvydas Sabonis.

 Golden Drum Announced Best Practice Jury

Ten international creative industry experts will join 23rd Golden Drum’s Best Practice Jury President Eduardo Marques, Executive Creative Director at 180LA, California.

 The Truth Is On the Label

It’s been in 2004 that McCann Belgrade launched “Way to go, best man!” for Lav beer (owned by Carlsberg Serbia) which became one of the most remembered and quoted TV ads of all times in Serbia and, according to the agency, became a part of agency’s presentation DNA and a reference for what’s true and real. 12 years later, McCann created its successor taking agency’s “Truth Well Told” philosophy into equation.

 Bonbon Rollover

Creative agencies McCann Zagreb and Fahrenheit worked on Croatian mobile network operator Bonbon’s new campaign that promotes the ability of users to roll over their unused data, minutes and SMS. The former “star” in a hilarious video ad in which they transition easily between July and August – even if they like it or not!

 KLCM 2016: The Global Leadership Crisis Continues

The latest 10-country Ketchum Leadership Communication Monitor revealed that even in 2016, stark barriers blocking equal access to leadership opportunities remain stubbornly in place when it comes to race, gender, disability and sexual orientation. In addition, political leaders are seen by respondents to be part of the problem rather than the solution.

 Cutie of the Week – Budweiser’s “Lost Dog”

Budweiser’s 2015 Super Bowl ad about a lost puppy shows an animal friendship at its finest. In a sequel to 2014 ad “Puppy Love,” “Lost Dog” tells the story of a young golden Labrador who gets separated from his best friend — a Clydesdale horse. To get to know the rest of the story, you will need to watch an ad.


Bonbon Rollover

July 5, 2016


Creative agencies McCann Zagreb and Fahrenheit worked on Croatian mobile network operator Bonbon’s new campaign that promotes the ability of users to roll over their unused data, minutes and SMS. The former “star” in a hilarious video ad in which they transition easily between July and August – even if they like it or not!

“McCann and Fahrenheit did a great job here. We made it a little easier task for them providing Bonbon’s cool feature as well as made it a little bit harder with our “it’s perfect, just change it a little bit here and here” moments,” said Nikola Matasović, product development expert at Bonbon. “Jokes aside, I think we got a great and recognisable campaign. The feedback we got is excellent to say the least, it is nice to hear such positive response for the ad and its production.”

 “I hope I’ll receive the same amount of praise and greetings when I’ll get married as I did for this campaign. All joking aside, we’re delighted the campaign is so well received,” said Diego Perez Tenessa De Block from multibrand and prepaid services department at Bonbon. “The feedback is phenomenal and we can already see the results. The campaign is the mixture of entertainment, innovation, clarity and purposefulness which are Bonbon’s main characteristics as a brand.

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Client: Bonbon

Agencies: McCann Zagreb, Fahrenheit

Video production: Švenk, pod redateljskom palicom

Director: Saše Podgoršeka

Producer: Sven Pepeonik.

Copywriters: Daniel Vuković, Hrvoje Škurla, Luka Pervan

Art director: Krešimir Grancarić uz

Designer: Sandra Mrkšić

Project managers: Saša Ivan, Iva Šimunović

Photographer: Damir Žižić