Kontra published an ebook on Facebook advertising

June 13, 2017


Croatian digital agency Kontra wrote an ebook for beginners on Facebook advertising! The publication is their first one in English and it is a part of an effort by targeting the wider (international) public.


“After publishing 5 ebooks in Croatian, it was time to publish an ebook in English. With the change of the agency name there was a change in communication, which we successfully managed. Taking in consideration that we got great results with content marketing in Croatia, our expectations are obviously high,” said Ilija Brajković, partner at Kontra. “Organic traffic on our new website already surpassed organic traffic we have been building for 5 years with an old website. This confirms it pays off to invest in content on a global scale.”

Ebook can be downloaded here.


BusinessSocial media

Snapchat: Quality Over Quantity?

May 11, 2017


Snapchat's strategy, is not like Facebook's "Go big or go home". It favors well developed markets in North America and Europe in so-called quality-over-quantity manner. It is branded as app for the young. After announcing it earnings in March, it became obvious the app is not as popular among young as Facebook. Well, its reach is still impressive, considering the fact the number of daily active users is eight times smaller compared to its Silicon Valley rival. How good is that?

Photo: Pixabay
Photo: Pixabay

As eMarketer’s findings suggest, 59 percent of 12- to 17-year-olds, 68 percent of 18- to 24-year-olds and 42 percent of 25- to 34-year-olds use Snapchat at least once per month each month throughout the year.

Facebook’s numbers for those age groups are 64 percent, 77 percent and 81 percent, respectively. Facebook has 1.3 billion daily active users while Snapchat has just an eighth (!) of that, which is 158 million.

Facebook-owned Instagram, is popular among young age groups too. But as Recode remarks, Snapchat has a much tighter hold on 12- to 17-year-old future consumers than Instagram— nearly four times as many! In that matter, let’s not forget Instagram has 400 million daily active users.

Facebook is a bit older than Snapchat and had plenty of time to pick up users of all ages. As Recode writes, the issue with Facebook and even Instagram and Twitter is that “your mom and your grandma are also on it, perhaps making it a less cool place to directly market to the youngs”. Moreover, Facebook has 33 percent of people 65 and over regularly using the app. On the contrary, Snapchat has under 2 percent of that demographic.

Source: Recode


Franck “face to face” campaign

April 11, 2017


Señor agency produced a new campaign for Franck to celebrate their 125th anniversary. It’s a reminder on how “face to face” contacts give people more genuine satisfaction than “Facebook” socialising. Señor and Franck campaign will serve as a reminder of warm human contacts all year round. 

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Check the ad song and try not to hum along.

BusinessSocial media

Facebook Launches Its 360 app

March 9, 2017


Social media giant introduced its dedicated app, Facebook 360 for Samsung Gear VR, “an exciting new way to explore Facebook 360 photos and videos”.


“With more than 25 million 360 photos and more than 1 million 360 videos posted on Facebook to date, there’s plenty of great content to discover in Facebook 360 for Gear VR.,” FAcebook wrote in a statement. “The app is a one-stop shop for catching up on what you may have missed from your friends and others you follow, diving into the 360 photos and videos you’ve saved, and finding something new to enjoy.”

Facebook’s newest product will allow users to post reactions to content, as well as save and share 360 photos and videos. According to Facebook, more social features are on the way for the app.

At launch, the app will feature four feeds:

  • Explore: ” popular” 360 content on Facebook from media companies, organizations and individual creators.
  • Following: 360 content that your friends have posted on Facebook as well as 360 content from Pages and people you follow.
  • Saved: All the 360 content you’ve saved from News Feed ready for you to enjoy at a more convenient time.
  • Timeline: You will be able to check out your own 360 photos and videos all in one place..

At launch, the Facebook 360 app will be available only for the Gear VR mobile headset. Users can download the app in the Oculus Store.


Facebook Is Coming to Digital Day 2017

March 7, 2017


Katarzyna Paliwoda, FMCG / Retail lead partner CEE at Facebook, is the first confirmed speaker at Digital Day 2017 and will deliver a keynote “Mobile - Building meaningful connections at every stage of consumer journey".

Katarzyna Paliwoda, Partner CEE at Facebook.
Katarzyna Paliwoda, Partner CEE at Facebook.

Serbian interactive event Digital Day announced its first speaker. Facebook’s Katarzyna Paliwoda, who is leading FMCG/Retail vertical in Facebook across 28 countries, will talk about the power of mobile as brands/companies can build reach that was previously available only via TV, with exceptional targeting precision that allows them to reach real people. “We live in a mobile world where everyone has the most powerful medium in their pocket and access to personalized marketing—both for large global brands and local SMBs,” she wrote wrote in a preview. “Marketing has become democratized and now a small café and a global automobile manufacturer have the same opportunities to connect with consumers on Facebook.”

Paliwoda previously worked at FMCG giant Procter & Gamble, and was responsible for its brand Gillette in Central Europe. She was also a consultant for Spring Foundation NGO and formerly communication consultant at UNICEF.

Digital Day 2017 will be held on 16 May at Belgrade Youth Center (Dom omladine Beograda).

BusinessSocial media

WhatsApp Goes Back To Its Roots

February 22, 2017


WhatsApp, one of the most used messaging apps, introduced a new feature – status updates. The new version of status updates (an old one was also the app’s initial feature) is already available across Europe, and will likely roll out globally in the weeks soon.

When choosing between Instagram Stories, Snapchat and Facebook status updates, users will now be able to share their “feels” on WhatsApp. Launched this Monday, status update lets you share photos, videos, and GIFs with all your contacts at once. As WhatsApp recently redesigned its camera app, you can personalize media – with emoji, text, drawings and everything between. If it sounds and looks familiar, don’t worry. It certainly looks like Snapchat (or other rival apps)! When opening renewed Status tab, you can see updates from people in your WhatsApp address book. And like on rival platforms (Instagram, Snapchat), status updates expire after 24 hours.

“Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted,” co-founder Jan Koum wrote in a statement. “Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way.”

BusinessSocial media

Facebook Auto-Play Videos With The Sound On Are Coming

February 16, 2017


As we’re all pretty familiar with, Facebook was auto-playing videos with the sound off. Yet, the most popular social network announced a series of changes regarding videos. From now on, video will auto-play with the sound on.

“After testing sound on in News Feed and hearing positive feedback, we’re slowly bringing it to more people. With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” said Dana Sittler, product manager, and Alex Li, engineering manager, in a statement. This raises one question: will captions still be important? Who knows. But what’s more important is the fact that sound just gained importance in your marketing efforts.

Furthermore, the upgrade also means vertical videos will now play full-screen with just one tap and users will be able to minimise a video and keep watching it while scrolling through News Feed. Lastly, it’s easier than ever to scroll through with the new progress bar.

CroatiaSocial media

There are 1,5 Million Facebook Users in Croatia

January 23, 2017


Croatian advertising agency King Kong calculated the total number of Facebook users in Croatia. The most popular social media platform in the world and a tech giant from Silicon Valley has apparently 1,5 million users in Croatia of which nearly a third come from Zagreb.

Photo: Pixabay
Photo: Pixabay

King Kong agency, which calculated a total number of Instagram users in Croatia, delivered another interesting infographic regarding social media use. Instagram’s parent company has nearly four times more users and it vastly differs in the gender aspect of the users. The are nearly equal number of female and male users of Facebook (49 percent male vs 51 percent female), which is not the case in the use of Instagram (its 38 percent male vs 62 percent female). By far the largest number of users come from 25-34 years of age group (430,000) with 28-24 age group (380,000) coming in second. Looking at the statistics geographically, Zagreb totals nearly a third of all users (560,000), followed by Split (96,000) and Rijeka (85, 000).

Speaking of interests, most Facebook users in Croatia are interested in sports, football and cars. Interestingly, 390,000 Facebook users in Croatia are managing a Facebook page of some kind while 7,700 use Facebook advertising. For more details, check the infographics below.


BusinessSocial media

Tech Giants Partner against the Spread of Terrorist Content Online

December 7, 2016


Facebook, Microsoft, Twitter, and YouTube are coming together to help curb the spread of terrorist content online.

M¸nster, Germany - April 11, 2011: A close up of an Apple iPhone 4 screen showing the App Store and various social media apps, including Flickr, Facebook, Twitter, LinkedIn, Myspace, Xing, Youtube, and Messenger.
M¸nster, Germany – April 11, 2011: A close up of an Apple iPhone 4 screen showing the App Store and various social media apps, including Flickr, Facebook, Twitter, LinkedIn, Myspace, Xing, Youtube, and Messenger.

“There is no place for content that promotes terrorism on our hosted consumer services. When alerted, we take swift action against this kind of content in accordance with our respective policies,” microblogging platform stated in a press release. Starting today (5 December, op.p.), we commit to the creation of a shared industry database of “hashes” — unique digital “fingerprints” — for violent terrorist imagery or terrorist recruitment videos or images that we have removed from our services. By sharing this information with each other, we may use the shared hashes to help identify potential terrorist content on our respective hosted consumer platforms.”

Participating companies will be able to add hashes of terrorist images or videos that are identified on their platforms to the database. As TechCrunch suggests, it’s the same way that organisations keep child pornography off their services. Other participating companies can then use those hashes to identify such content on their services, review against their respective policies and definitions, and remove matching content as appropriate. Each company participating will determine individually how and when content is removed based on their own policies, and how they choose to define terrorist content.

As part of this collaboration, the companies will all focus on involving additional companies in the future. But what about privacy, freedom of speech and data protection issues? “Throughout this collaboration, we are committed to protecting our users’ privacy and their ability to express themselves freely and safely on our platforms,” Twitter stated.


And the Winner of Holiday Shopping Spree Is…

December 1, 2016


It's Facebook and other digital ad sellers that saw double-digit increases in sales on Black Friday and Thanksgiving compared to the same time period last year.


According to data compiled by research company AdRoll, Facebook’s the big winner of a digital ad spending splurge by retailers over the key dates, Black Friday and Thanksgiving shopping sprees, kicking up a 10.7 percent and 13 percent is year-on-year uplift. Taking into the consideration the wider picture, the increase was attained on the back of 17.9 percent and 13.8 percent rise in digital ad spend on Black Friday and Thanksgiving versus a year earlier, according to AdRoll, with advertising as a whole performing strongly throughout the weekend frenzy. Even figures of click-through rates rose significantly, as they increased 11 percent on Black Friday and 10 percent on Thanksgiving versus the equivalent rates for 2015.