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CampaignsCroatia

They came they saw they had a beer

July 18, 2017

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Barley (or more precisely, its origins) is the main focus of the latest Karlovačko's push. Created by Bruketa&Žinić OM, TV ad comes in a very Western style. No violence this time, only beer.

“When you are a brewery that does not import barley yet uses 100% Croatian homemade barley, then you want to communicate that,”the agency adds. “The brewery regularly buys the barley from the Croatian producers and strives to contribute to the improvement of local communities, working with only four basic ingredients: barley malt, barley, hops and water.”

Credits: 

Client: HEINEKEN Croatia

Marketing director: Filip Rabuzin

Group brand manager – Mainstream segment: Andrea Mišura Žuvela

Brand manager: Nina Gračanin

Junior brand manager: Tamara Podnar

Agency: Bruketa&Žinić OM

Creative directors: Siniša Waldinger, Ivo Payer

Art director: Tanja Pružek Šimpović

Strategic planner: Tea Silvia Vlahović

Copywriter: Vanja Činić (

Senior account manager: Valentina Bugarin

Account executive: Ana Krstić

 

BusinessCroatia

Big agency, big trouble

July 6, 2017

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Unex, the agency with the highest earnings in Croatia, has been hit hard by Agrokor's insolvency as it entered pre-bankrupcy proceedings. The court will decide on 24 August 2017.

Photo: Pixabay
Photo: Pixabay

Poslovni dnevnik just recently published the list with Croatian agencies and their revenues. In this aspect, Unex (featuring Unex Group and Unex Media) has been the biggest by far as it earned 45,7 million euros. It was Agrokor’s media agency of record for years. However, just a few days later Jutarnji list report Unex filed for bankruptcy due to debt (supposedly between 15 and 20 million euros) to Croatian media providers. Interestingly, it’s the same amount as Agrokor’s debt to Unex.

Unex has been founded in 1992 and it worked with Podravka, Belupo, Agrokor, Belje, Aviva Poliklinika, Jamnica, Ledo, Konzum, PIK Vrbovec, Tisak, Zvijezda, and Velpro.

CampaignsCroatia

Kafanabot aka when robot learns poetry

July 5, 2017

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Croatian digital agency Drap created Kafanabot, "a robot with a soul" or sort of. Robots are not taking over the world anytime soon, but Kafanabot can produce some decent drunken verses.

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Kafanabot technology is based on machine learning and was created as a part of a project at HUB385 Innovation Center (btw, the code is available here). Which means  it can learn by itself as it is improving (getting smarter if you like) with the number of interactions. As its authors say, Kafanabot doesn’t seek or find inspiration in your unhappy love story. It learns from “an ocean of previously written poems”. You change lines you don’t like, and your new friend or a ghostwriter will generate new ones.

Meet Kafanabot here.

CampaignsCroatia

Buzz off, mosquitos!

June 30, 2017

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Autan's latest effort saved the citizens of Zagreb a bite or two from summer nightmare – mosquitos. In collaboration with Imago Ogilvy, the installations with (literally) safety nets saved visitors of lakes Jarun and Bundek.

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Summer time equals picnics, grill and eventually chilling outdoor. You are having a great time until it gets dark and you meet the menace(s) that suck blood out of you. Well, Imago Ogilvy and Autan figured something out.

“With very little intervention in something which exists physically in the real world, the places people usually use as shelters from sunlight also received an additional function so they could now protect from insects as well. The installation tells a story a little differently. Outdoor has shown again that it is not dead at all and how a good idea can still be used in an “oldschool” way,” said Darko Bosnar, innovation director. 

“;I am glad that in these times, when market communication mostly uses new media and platforms, some space can be found for a good old ambient. I have a nostalgic relationship with these kinds of advertisements considering I grew up on them career-wise,” added Igor Mladinović, chief creative director at Imago Ogilvy.

Chief Creative Director: Igor Mladinović
Innovation Director: Darko Bosnar
Art Director Senior: Saša Perić
Account: Maria Šimurina

CampaignsCroatiaDesign

Nara goes back to its roots

June 28, 2017

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Croatian agency Studio Sonda is behind the rebranding of popular non-alcoholic beverage Nara. Their source of inspiration is clear as they went for a new "old" look.

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Nara is a beverage that has been on the market for 50 years. Needless to say, it is very well known in Croatia and in the whole region.  “Considering the nostalgic emotions it awakens, while redesigning the label we decided to go back to the original one in a stylized way, the one that was popular a few decades ago,” Studio Sonda wrote. “The new Nara label evokes memories while in the mean time it is very close to new generations thanks to the minimalistic, nearly pictographic solution.”

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CampaignsCroatia

There are no mistakes, only lessons. And a cold one.

June 22, 2017

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Beer brand Pan and McCann Zagreb teamed for a campaign that focuses on a simple, yet realistic fact – nobody's perfect.

A creative idea is based on a fact that there are no mistakes in life, only lessons. Therefore, sometimes checking out a charming barman during a date may be a good idea and that exercising may a little bit overrated (especially in the time when we have those “magic” belts that bring us abs). Finally, Pan’s here to help, saying #NitkoNijeSavršen (nobody’s perfect). A pint and good friends are all you need to cheer up and forget about the mistakes.

“We have to admit this is has been one of the best experience so far. From the very beginning of the project to creation of a new positioning, development of creative solutions to production of TV spots. Everything went smooth,” remarked Mislav Pavić, marketing manager mainstream segment, and Vlatka Večerin, brand manager mainstream segment. “The results beat our expectations. Results have been outstanding as well so we can be clear on that we created something amazing in the last few months.”

 Credits:

Chief creative director: Daniel Vuković

Copywriter: Boris Miletić

Art director: Igor Miletić

Project managers: Saša Ivan and Ines Kalinić

Production: Mint2

Director: Đorđe Jovanović

POGLED (1)

CampaignsCroatia

Bruketa & Žinić OM won in Print Communications at Design Week Awards

June 15, 2017

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The book “Nada” designed by Bruketa&Žinić OM for the Adris Foundation’s tenth anniversary, won in Print Communications at annual Design Week Awards in London.

The book Nada (“nada” translates “hope” in Croatian) encourages Croatians with hope that the country has a bright future. “The book is sensitive to touch. The more it is used, the more hope there is. Twenty-four top Croatian illustrators contributed to the book by displaying each of the twenty-four biggest projects in the fields of science, education and creativity that have been supported by the Adris Foundation,” the agency wrote.

Design Week magazine and has been organizing the annual Design Week Awards, the leading accolade in the design industry, for the past 26 years, with only one project winning in each of the 24 categories.

CampaignsCroatia

HGSS and Allianz partnership results in a purchase of 5 drones

June 14, 2017

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The Croatian Mountain Rescue Service (HGSS) just recently partnered with financial services company Allianz. The result? Five brand new drones that will help HGSS better cope with an increasing number of tourists at the peak of tourist season.

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New technology will enable HGSS to control the territory 24/7/365. It is supposed to be just the beginning of long-term cooperation between HGSS and Allianz Zagreb. As Allianz stated in a press release, the organisations are linked the same mission of providing security and assistance. Therefore, buying drones are the result of Allianz’s rapid reaction to the needs of the HGSS, which continue in the future.

“This donation is just the beginning of our cooperation with HGSS, which we want to help further improve and expand their activities,” remarked. Boris Galić, President of the Board of Allianz Zagreb.

CroatiaMedia

Kontra published an ebook on Facebook advertising

June 13, 2017

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Croatian digital agency Kontra wrote an ebook for beginners on Facebook advertising! The publication is their first one in English and it is a part of an effort by targeting the wider (international) public.

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“After publishing 5 ebooks in Croatian, it was time to publish an ebook in English. With the change of the agency name there was a change in communication, which we successfully managed. Taking in consideration that we got great results with content marketing in Croatia, our expectations are obviously high,” said Ilija Brajković, partner at Kontra. “Organic traffic on our new website already surpassed organic traffic we have been building for 5 years with an old website. This confirms it pays off to invest in content on a global scale.”

Ebook can be downloaded here.

 

CampaignsCroatiaDesign

Same place, different story

June 12, 2017

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Zagreb-based creative shop Kofein create a new visual identity and communication concept for Centar Cvjetni, which would announce its new strategic direction and bring the new brand concept to life.

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“Centar Cvjetni has become an integral part of Zagreb’s vibrant and elegant lifestyle in the city centre. Located in one of Zagreb’s most iconic and beautiful squares, Centar Cvjetni evokes feelings of beauty, urban vibrancy and nostalgia for the Zagreb of the old days,” the agency commented the solution.

Moreover, to announce changes in Centar Cvjetni’s ownership structure and strategic direction, the agency developed a concept which accentuates the distinctiveness of the mall’s location and acknowledges people’s bond with its historic meaning. At the same time it announces a new story enfolding in its centre!.

“The message “Staro mjesto, nova priča” (“Same place, different story”) highlights the duality of emotions – our love of nostalgia and excitement about the promise of a vibrant future! The subtle approach to announcing changes is meant to spark curiosity while preserving the air of elegance,” the agency remarks.