Boris Rogan will manage the agency's resources and operations of which priorities are to further improvements of the agency's market position and creation of relevant content that will help clients to achieve marketing and business goals.
Prior joining TBWA, Rogan held a position of Client Service Director at Grey Zagreb working with both domestic and international clients such as Renault, Volvo, Wiener VIG, Pepco and many others. “I am well aware of dynamics of agency life and challenges ahead. We will endeavour to further strengthen a recognisable agency culture based on co-operation and understanding, continuous education of staff, encouraging creative thinking and innovation, creating an environment that will attract young talents as well as potential clients,” Rogan said. “We will also work on strengthening co-operation with our colleagues from Ljubljana and Belgrade to provide additional knowledge, experience and opportunities for clients.”