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Tinder fired up by… Shinder!

May 18, 2017

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Shinder’s probably one of the most interesting apps we’ve come across recently. It is a kind of dating website from self-styled comedian/entrepreneur and a speaker at last year's Sempl conference, Sheridan ‘Shed’ Simove, where he’s the only man available. The problem is, Tinder took legal action against him.

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However, when Simove tried to trademark Shinder, a Notice of Threatened Opposition was filed to the Intellectual Property Office by none other than dating giant Tinder. Simove believes he is not a threat to Tinder. “I think it’s a case of a big corporate giant looking at an entrepreneur who sees the world differently and being punitive,” he commented. “It’s unlikely that the female population will stop using Tinder and start using Shinder.”

With the tagline, ‘Quality, not quantity,’ the app works like Tinder, where users can swipe right or left, depending on whether they like what they see.

CampaignsSlovenia

Set The Record

March 24, 2017

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Planica proudly boasts of holding more ski-jump records than any other. For this weekend, Zavarovalnica Triglav enabled fans to hold their own – by predicting the distances.

03-Triglav-Rekord-PrenosOne of the weekends in March is marked by Planica ski jumping championships. Zavarovalnica Triglav took the competition closer to the fans, even to those who watch it at home. With Planica Rekord, they can bet (an win a prize) with the correctness of their predictions. As they said in Zavarovalnica Triglav, the app makes it even more fun to experience a sporting event and brings more integration between fans to the sport of ski jumping.

“With the app, fans are enabled to express support for jumpers in a very special way. They will be able to compete  in their own way from a couch. We believe they will predict the best results for our just our jumpers. ” said Tjaša Kolenc Filipčič, marketing director at Zavarovalnica Triglav.

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BusinessSocial media

Instagram Doesn’t Want to Let You Go

February 23, 2017

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Instagrammers can now post multiple photos or videos at once. Precisely what Facebook, Instagram's parent company, has already done for some quite years now. As of 22 February, the app began letting users attach as many as ten pieces of content into one post.

“When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one,” the company wrote in a statement. “These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see.”

In short, the app doesn’t want to let you go off the platform.

BusinessSocial media

WhatsApp Goes Back To Its Roots

February 22, 2017

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WhatsApp, one of the most used messaging apps, introduced a new feature – status updates. The new version of status updates (an old one was also the app’s initial feature) is already available across Europe, and will likely roll out globally in the weeks soon.

When choosing between Instagram Stories, Snapchat and Facebook status updates, users will now be able to share their “feels” on WhatsApp. Launched this Monday, status update lets you share photos, videos, and GIFs with all your contacts at once. As WhatsApp recently redesigned its camera app, you can personalize media – with emoji, text, drawings and everything between. If it sounds and looks familiar, don’t worry. It certainly looks like Snapchat (or other rival apps)! When opening renewed Status tab, you can see updates from people in your WhatsApp address book. And like on rival platforms (Instagram, Snapchat), status updates expire after 24 hours.

“Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted,” co-founder Jan Koum wrote in a statement. “Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way.”

CampaignsLifestyle

Crush Your Goals with “Nike On Demand”

December 8, 2016

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If you’re an athlete or you’re just planning out your New Year’s resolution, “Nike on Demand” might be your next best friend. R/GA London created a 1:1 messenger-based service on WhatsApp that connects you with Nike’s experts. And by the way, the campaign won Grand Prix at Eurobest last week in Creative Data.

According to Nike, the company is on a mission of unleashing athletes’ potential. And as we are all too familiar with, the hardest thing for any athlete (besides actually starting to work out) is staying focused and committed to accomplishing your goals. Therefore, R/GA London created Nike On Demand, a 1:1 messenger-based service on WhatsApp that connects athletes with the best of Nike on a regular basis to keep them engaged, entertained, motivated and most importantly, on track. Nike On Demand delivered personal content in the form of conversation, images, playlists, etc. 1:1 via chat and it placed Nike’s network of athletes, coaches, experts, clubs, experiences etc. literally at athletes’ fingertips. However, Nike On Demand is no chat bot, it is real human interaction. As such, it provided the audience with the things they crave most: entertaining social interactions, ways to take action in the real world.

Over 6 weeks Nike On Demand enabled 240 athletes to take their game to the next level, exchanging over 22K messages and connecting athletes with pacers, trainers, run coaches, reminders, private classes, 1:1 sessions, training plans, playlists, app challenges, product trials, VIP bookings, coaching tips, and a lot of motivation.

Credits

Brand: Nike

Agency: R/GA London

Group creative director: Phil Haworth

Associate creative directors: Nick Paget, Paris Lawrence

Creative team: Abdou Cisse, Akwasi Poku, Angela Hayrabedyan, Luca Grosso

Technology director: Anthony Baker

Account director: Charlie Smith

Production: Rob Kent, Freddy Herneoja

Account executive: Freddie Campbell

Associate strategy director: Nicole Armstrong

Senior strategist: Harry Peacham

Senior software engineers: Sebastien Jouhans, Agris Belte

Lead architect: Jin Sung Yoo

QA engineer: Rakesh Bikkumandla

Senior visual Designer: Matias Alvarez

Visual designer: Josh Yee

Experience designer: Jana Hernandez

Animators: Gideon Prins, Melanie Krein, Matt Deeming

CampaignsSerbia

McCann Belgrade and Huge Media Created the Largest Virtual Art Exhibition

September 14, 2016

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Serbian Contemporary art museum in collaboration with agencies McCann Belgrade and Huge Media made sure you will run out of excuses when it comes to enjoying the greatest artworks of 20th and 21st century using msu ART app.

“When was the last time you paid a visit to an exhibition? Or you watched the show or listened to a concert? Excuses such as lack of money for expensive tickets and tickets vanish when it comes to free cultural events,” McCann Belgrade wrote in a press release.

In order to promote Museum of Contemporary Art and its displays to the general public, McCann Belgrade and Huge Media have developed an application that will allow everyone to enjoy works from the rich collections of the Museum. Through msu ART app that rolled out under slogans “#Cultureforall” and “The largest exhibition of virtual works of art,” formats such as billboards, city lights or print ads are transformed into works of art in a true VR manner.

App is currently available only on Android,and it enables users to scan and ad or a billboard, and the screen will display a collection of art from the Museum together with additional interesting information on the specific work and / or author of the work. Each scanned advertisement reveals a new work of art whose details can be viewed. At the moment of the writing, it is possible to scan the billboards, city lights and print ads of the companies that supported the cause, such as Coca-Cola, mts, Delhaize Serbia along with its brands Maxi and Shop & Go, Bambi Plazma and Halkbank. Information about the ad positions and billboards that can be scanned is available on the map that is displayed in the app.

 

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That’s how it works

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