McCann Belgrade created a campaign for a Serbian chain supermarkets Maxi, promoting its offering of breakfasts in a form of a music video.
“Kids know when someone is trying to fool them, so we decided to let them create the video for “SuperLunch” (“SupeRučak”). We met up one day, at their favorite hangout, turned on the cameras, cranked up the music and let the kids do what they do best – be creative,” the agency wrote in a press release. And the kids got creative indeed: there’s rapping about food, breakdancing and a fork graffiti!
Client: Ahold Delhaize
Agency: McCann Belgrade
Creatives: Miloš Paunović, Slavica Guskić
Accounts: Slavko Marković, Vera Aćimović, Ana Babić
Creative director: Jana Savić Rastovac
Strategic planners: Katarina Pribićević, Aleksandar Milojević
Director: Ognjen Janković