Meet 24th Golden Drum Best Piece Jury

April 26, 2017


Ten experts from the creative industry are joining Bruno Bertelli, Best Piece Jury President and global chief creative officer, Publicis Worldwide.

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Besides Bertelli, members of the 24rd Golden Drum Best Piece Jury are Zsolt Balogh, Creative Leader, DDB Budapest, Hungary, Alice Burton, Creative, Y&R London, United Kingdom, Vasilije Ćorluka, Executive Creative Director, Publicis One Macedonia, Dušan Drakalski, Executive Creative Director, Demner, Merlicek & Bergmann, Austria, Nikolai Fabrika, Creative Director, Instinct (BBDO Russia) and Founder, Cheapshot, Russia, Ioana Filip, Executive Creative Director, MRM//McCann Romania, Igor Mladinović, Chief Creative Director, Imago Ogilvy, Croatia, Alemsah Ozturk, CEO / Chief Happiness Officer, 4129Grey and Chief Digital Officer, Grey EMEA, Turkey, Kuba Sagan, Creative Director, K2, Poland, Svetlana Tsvelenyeva, Creative Director, TBWA\Ukraine.

24th Golden Drum will be held between 18 and 20 October at Grand Hotel Union in Ljubljana.


You Are What You Eat

April 26, 2017


Mercator and Arnoldvuga+ present their first campaign since the agency won the pitch in March. And as the retailer stated in an announcement, "You are what you eat" is all about refreshment of the brand and communication tone.

The campaign focuses freshness, quality and domestic origin of Mercator’s groceries while offering the best value for money. At the same time, the retailer represents new look, which is becoming more upfront in an increasing number of Mercator’s supermarkets. In a television ad, employees provide not just excellent customer support, but good taste in music as well. “You are what you eat” features tv, digital, radio, print and OOH.


Client: Mercator

Client’s representatives: Viktorija Radojević, Andreja Zadnik Andoljšek, Majda Vodopivec

Agency: Arnoldvuga+

Media agency: Pristop media

Project manager: Radovan Arnold, Urša Kovačič

Creative director: Stojan Pelko

Art director: Jure Kožuh

Designer: Anže Veršnik

Photographer in illustrator: Primož Bregar

Director: Sašo Podgoršek

Production: Nora Production Group

Music: Alice Merton – “No roots”



Back To The Origins

April 26, 2017


McCann Belgrade created a new campaign for a retailer Maxi. Its slogan - “You know what you are buying” - sums up what MAXI already is and what it aspires to be.

At a family farm Grobeljić in Veliko Selo, we see a familiar scene. Grandma is up at 4 am. She makes her way to the garden and picks up the fresh fruits and vegetables. Soon, the other members of the household follow. There’s a lot to be done on a farm. Everything has to be ready when the Maxi truck arrives…

“Traditionally, consumers in Serbia prefer buying their fresh fruits and vegetables at the ‘green market’, especially because they build trust over time with some of the sellers. This buyers habit was the biggest challenge, but also an incentive to create a campaign for MAXI that will have a personal touch and a human story. In order to bring MAXI market closer to the buyers as an ideal place to get fresh fruits and vegetables, we presented the families which produce fruits and vegetables specifically for MAXI for years now, respecting the strict food safety and quality standards,” remarked Slavko Marković, Group Account Director at McCann Beograd.


Client: Maxi

Agency: McCann Belgrade

Creative Director: Jana Savić Rastovac

Creatives: Miloš Paunović, Slavica Guskić

Account: Slavko Marković, Vera Aćimović, Ana Babić

Strategic Planning: Katarina Pribićević, Aleksandar Milojević

Director: Miša Terzić

Production house: Media Plus


Battle For The Superfast Internet

April 25, 2017


Mickey the Brave & co. shine in a new, Braveheart-inspired campaign for telecom Vipnet. Bruketa & Žinić OM created an epic TV ad, when the bunch smashes their enemies in the name of free... superfast internet.

The campaign features a variety of promotional materials, including digital and YES, memes!


Client: Vipnet


Marketing consumer director: Lordan Kondić

Director of brand and marketing commmunications: Marija Jakeljić

Senior marketing communication specialist: Željka Mojzeš

Campaign coordinator: Vedran Hrgović

Digital media planning and communication specialist: Mila Perović

Media strategy principal: Liliana Božić

Creative agency: Bruketa&Žinić OM

Creative director: Ivan Čepelak

Account director: Roberta Kranjec,

Art directors: Ivana Momčilović, Siniša Sudar

Digital account executive: Stipe Bačić

Designer: Alen Lipuš

UX/UI designer: Krešimir Lončar

Copywriters: Martina Tupek, Nikola Slamić

Head of DTP: Radovan Radičević

DTP operators: Danko Đurašin, Željka Tročak, Saša Rehtaček

Production: Švenk

Producer: Nina Petrović

Postproduction: Poster

Director: Nevio Marasović

DOP: Damir Kudin



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Laško’s Goldhorn Drops Wisdom Bombs

April 25, 2017


Zagreb-based Imago Ogilvy created a new, international campaign for Slovenian beer brand Laško. Starring the brewery's mascot Goldhorn, campaign communicates the message Laško has always been the beer of the experienced.

Meet mr. Goldhorn, Laško brewery’s mascot of many years. He stars in a series of three television ads, sharing his wisdom and therefore highlighting the brand’s values. Also, he has the answer to the tough question: “What do you want?”.

The advantage the experience and tradition have against resourcefulness and eternal quest for novelties are the foundation of the campaign, the agency remarks. That being said, Laško reminds you that when you know who you are, you do not have to prove anything … and you always know what you are going to do.

“We are pleased that the campaign, originally aimed at Croatian market, has been recognised by other markets in the region. It shows we did our homework of doing research of Laško’s consumers and the values it embodies. We are convinced that experienced beer drinkers will enjoy the campaign as much as they enjoy Laško beer, ” said Goran Bader, author of the campaign at Imago Ogilvy. Besides Croatia, the campaign aims at the markets of Bosnia and Herzegovina, Serbia and Montenegro.



OMG – Salesman Parrot Surprises Shoppers

April 25, 2017


Shoppers at some pet stores have been greeted by an unusual salesman – African Grey parrot! Young & Rubicam Prague "appointed# specially trained parrot in their latest campaign for Czech insurer Ceska Pojistovna.

The parrot, named Carl, has been trained by an expert to shout “Pet Insurance”. This newly taught skill enabled him to take up his job as salesman. After three months of daily practice, he was ready to rock. The company took him on a tour around major pet stores to recommend pet insurance to people shopping there. After all, what could be more convincing than hearing about the importance of pet insurance straight from a pet?


When Freshness And Quality Are No Joke

April 24, 2017


Creative agency BPCS and Tuš continue their collaboration with a new integrated campaign that aims to highlight the quality of the grocery offer.

Tuš considers freshness and quality of its groceries as crucial. Moreover, the idea of quality goes as far as they’re ready to give back money to its customers if unhappy with purchased items. Once again, Slovenian actor Jurij Zrnec stars in television ad, where he is stunned by the offer. The push is accompanied by OOH, which brings up the importance of domestic production as an important factor in the aspect of freshness and quality of products.


Client: Tuš

Client’s representatives: Bojan Ratej, Matija Vedenik, Petra Vajda

Agency: BPCS

Project manager: Janja Poglajen in Jernej Lipar

Creative director: Miha Bevc

Art director: Branislav Milošević

Photographer/illustrator: Tomo Jeseničnik

Production: Perfo

Director: Miha Knific

Media agency: Media Publikum


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One Book Of Peace

April 24, 2017


Serbian agency New Moment and Y&R Dubai teamed up for a joint project titled "The One" for Interreligious Council of Bosnia and Herzegovina. The result is #OneBookForPeace. Aimed at bringing back harmony into world with conflicts on the rise, it focuses on similarities rather differences between the Bible and Quran. More importantly, it emphasises the importance of the dialogue.

Book is authored by a journalist Mirnes Kovač with a help from theologists Muhamed Razlović and Pavel Mijović. The primary goal of the book lies in overcoming prejudices and raising awareness of the importance of mutual understanding and interreligious dialogue. The book has been presented on the Al Jazeera channel and will be sent to the most influential world leaders, including Pope Francis, Donald Trump, Vladimir Putin and Angela Merkel among others. The book will feature audio and print edition.

For more information visit


10th Weekend Media Festival Is On!

April 21, 2017


Organisers of the Weekend Media Festival set the date for its 10th edition. The largest communication festival in SEE will be held between 21 and 24 September 2017 in Rovinj.

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“The tenth anniversary means that we did an excellent job, but it has also been a great challenge. We expect this tenth edition to be a turning point and we are preparing something truly special with really high standards, something that the visitors will be able to notice in both appearance and content“, remarked Tomo Ricov, Weekend Media Festival Director.

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The Festival has positioned itself as a principal place where new communication trends, technological innovation. “Through the past ten years, we always tried to change something to make Weekend even better. It started out as a media-marketing festival, and now it has become a festival of business, technology and creativity which include media and marketing. For our tenth anniversary, we are preparing a bigger and more significant program with bigger breakthroughs and I am sure that everyone will be delighted,” says Nikola Vrdoljak, Weekend Program Director.

In the past ten years, the festival has welcomed over 50.000 participants, 1.000 speakers, 40.000 media, marketing and PR experts, 4.000 students and 5.500 accredited journalists from the region.