This year’s Sempler Awards jury will be headed by Darko Ivančević, Vice President Global Staropramen at Molson Coors Brewing Company. The competition best media strategies of the year in the Adriatic region officially opened on 1 September 2017.
The best media projects in the Adriatic region will be assessed by a 9-member international jury. It is comprised of experts from the region representing both media agencies and their clients. The jury president Darko Ivančević will be accompanied by Aleksandra Dilevska, CEO of PublicisOne Macedonia and COO of PublicisOne Adriatic, Marija Matić, Media Planning Director at Direct Media Serbia, Damjan Planinc, Director and co-founder of Get Interactive, Viktorija Radojević, Executive Director for Marketing and Development at Mercator, Hrvoje Rein, Marketing Director at L’Oreal Serbia, Žarko Sakan, Director of New Moment, Tamara Slapar, Director of Medialog, and Daniel Vuković, Chief Creative Director at McCann Zagreb.
According to Darko Ivančević, a winning media strategy requires integrated marketing communications. He remarked it as one of his criteria during evaluation. “It is not about a strategy including all available channels or focusing on one channel only in individual categories. In both cases, it is about a project having a clear insight and a big idea or, in short, full alignment of a media strategy with a brand strategy,” said Ivančević.
11 Golden Sempler Awards and the Grand Sempler for the best media strategy in 2017 will be handed to their respective winners on 23 November 2017 in Portorož. All the entries in the competition should be executed between 11 January 2016 and 30 October 2017. Also, the winners of the TOP SEMPL Awards, – the Media Manager of 2017 and Future Media Star 2017 -will be announced. All the categories are described in detail on the official website.