MARKETING HAPPENS. SUBSCRIBE & STAY INFORMED!

main

CampaignsEventsMediaSlovenia

SEMPL 2017 jurors announced

September 7, 2017

Sempl19_žirija-kolaž.jpg

This year’s Sempler Awards jury will be headed by Darko Ivančević, Vice President Global Staropramen at Molson Coors Brewing Company. The competition best media strategies of the year in the Adriatic region officially opened on 1 September 2017.

Sempl19_žirija kolaž

The best media projects in the Adriatic region will be assessed by a 9-member international jury. It is comprised of experts from the region representing both media agencies and their clients. The jury president Darko Ivančević will be accompanied by Aleksandra Dilevska, CEO of PublicisOne Macedonia and COO of PublicisOne Adriatic, Marija Matić, Media Planning Director at Direct Media Serbia, Damjan Planinc, Director and co-founder of Get Interactive, Viktorija Radojević, Executive Director for Marketing and Development at Mercator, Hrvoje Rein, Marketing Director at L’Oreal Serbia, Žarko Sakan, Director of New Moment, Tamara Slapar, Director of Medialog, and Daniel Vuković, Chief Creative Director at McCann Zagreb.

According to Darko Ivančević, a winning media strategy requires integrated marketing communications. He remarked it as one of his criteria during evaluation. “It is not about a strategy including all available channels or focusing on one channel only in individual categories. In both cases, it is about a project having a clear insight and a big idea or, in short, full alignment of a media strategy with a brand strategy,” said Ivančević.

11 Golden Sempler Awards and the Grand Sempler for the best media strategy in 2017 will be handed to their respective winners on 23 November 2017 in Portorož. All the entries in the competition should be executed between 11 January 2016 and 30 October 2017. Also, the winners of the TOP SEMPL Awards, – the Media Manager of 2017 and Future Media Star 2017 -will be announced. All the categories are described in detail on the official website.

BusinessPeopleSlovenia

Matjaž Germ named creative director at Publicis Slovenia

September 7, 2017

PUBLICIS-Matjaz-Germ-RGB-01.jpg

Germ was most recently creative director at Mayer McCann.

PUBLICIS Matjaz Germ RGB 01

Germ started at Zadrga as a part of the early team, then as creative director and creative strategist at Futura DDB and Mayer McCann. During his career, he has accumulated at the festivals such as SOF, ADC*E, Diggit, Sporto, Websi and Effie..

“With his appointment in planning and managing local and regional campaigns, Publicis and its clients got a creative director with an exceptional strategic understanding of the consumer’s and client’s business and broad digital knowledge. Which means all the “ingredients” that are more important than ever before for efficiency and conversion. With this, Publicis only consolidates its competitive advantage – efficiency,”commented Toni Tomašek, Chief Creative Director and Director of Publicis One Slovenia and a board member of the Adriatic Board.

CroatiaPeople

Boris Rogan named TBWA\Zagreb CEO

September 5, 2017

boris-rogan-424x530.jpg

Boris Rogan will manage the agency's resources and operations of which priorities are to further improvements of the agency's market position and creation of relevant content that will help clients to achieve marketing and business goals.

boris-rogan-424x530

Prior joining TBWA, Rogan held a position of Client Service Director at Grey Zagreb working with both domestic and international clients such as Renault, Volvo, Wiener VIG, Pepco and many others. “I am well aware of dynamics of agency life and challenges ahead. We will endeavour to further strengthen a recognisable agency culture based on co-operation and understanding, continuous education of staff, encouraging creative thinking and innovation, creating an environment that will attract young talents as well as potential clients,” Rogan said. “We will also work on strengthening co-operation with our colleagues from Ljubljana and Belgrade to provide additional knowledge, experience and opportunities for clients.”

CampaignsCroatia

WWF makes a point with serving drinks without ice in chosen bars

September 4, 2017

wwf_led_web_2-960x630.jpg

Despite the heatwave in August, some bars in Zagreb and Belgrade have been serving drinks without ice. Only a straw and a sign was put inside the glass saying “Wondering why there’s no ice? It would be much cooler if you did something about global warming.” This was a message from WWF, but the story doesn’t end here.

Guests were also “served” with a few simple tips&tricks about how each one of us can contribute to decrease climate change on a daily basis. However, guests could get their ice only if they shared a photo of their drink and spread the message via social media. Brewbites Zagreb and Courtyard Belgrade City Center hotel Beograd joined the campaign, created by Bruketa & Žinić OM.

“Climate change is a huge issue and if we don’t do something about it, it will become an even greater problem tomorrow. This is our way of increasing awareness about how each one of us can help. Don’t just sit there and watch the ice melt!” WWF Adria remark.

Project team:

Client: WWF

Chief Communications Officer: Petra Boić Petrač

Communications and Corporate Relations Coordinator: Martina Šubašić

Communications: Denis Povijač, Bojan Stojanović

Agency: Bruketa&Žinić OM

Creative Director: Nikola Žinić

Copywriter: Ivan Pavičić

Strategic Planning Director: Ivan Tanić

Strategic Planner: Tea Silvia Vlahović

Art Director: Nebojša Cvetković

Senior Designer: Dragana Ileš

Account Executive: Sonja Martinović Domitrović

PR Manager: Jelena Mihelčić

DOP: Siniša Pašić

Editing: Davorin Švaner

CampaignsEventsSerbia

Learn how to MIXX

August 31, 2017

Screen-Shot-2017-08-30-at-12.23.14.png

IAB Serbia MIXX Awards 2017 and conference are set to return in December. Entrants are able to attend IAB Masterclass workshop where they will learn how to present their projects in the upcoming competition. The event will be held on 6 September at Belgrade’s Cineplexx.

Screen Shot 2017-08-30 at 12.23.14

“In addition to the results achieved, there are many factors that put one work on the winning stage. During the three-hour educational program participants will have the opportunity to get know of tricks, examples of best practices and tips on how to prepare and present your project,” IAB Serbia states in a press release.

Attendants of “How to prepare a presentation for an awards show” will be joined by Žarko Sakan (managing director at New Moment New Ideas Company), Lazar Džamić (creative strategist), Vladimir Arandjelović, (general assembly president of IAB Serbia, juror at IAB MIXX Awards Europe 2017) and Ivan Minić, (jury president at IAB MIXX Awards Serbia 2016).

CampaignsCroatia

How to fight insects – the creative way

August 30, 2017

Screen-Shot-2017-08-29-at-19.35.13.png

20,000 visitors of the popular summer cinema Gradec in Zagreb experienced a series of unusual movie trailers, i.e. Imago Ogilvy and Raid promoted Raid spray against flying insects.

While summer time is all fun, insects can be a real pain in the ***. Honestly, we know that annoying insects are one of the biggest problems during warm summer evenings. For that occasion, Imago Ogilvy put up a… anti-insect movie trailer?! Creative trailers before every broadcast presented the usefulness of Raid. Also, it greatly contributed to the reduction of unwanted flying guests on movie projections this year, the agency states.

“We like to communicate the message of brands in a different and unconventional way. People are immune to advertising. We need to find a way to bring brands closer to the consumer in a more subtle and fun way. When the audience applauds you for 30 days straight, then you know you did something right,” remarks Darko Bosnar, Art & Innovation Director at Imago.

Credits:

Chief Creative Director: Igor Mladinović

Art & Innovation Director: Darko Bosnar

Account Assistant: Maria Šimurina

CampaignsCroatiaEvents

BalCannes announces final deadline extension

August 29, 2017

BalCannes-960x636.jpg

Organized by HURA (Croatian Association of Communication Agencies) and the Weekend Media Festival, BalCannes announced the extended – and final – deadline: 8 September 2017

BalCannes

The best 25 projects in the region will be judged by an increased number of jurors. The juries are comprised of journalists, advertisers and for the first time, agency representatives.

Moreover, the jury will award seven (not one as in previous years) BalCannes Lions: the best agency and the best project of BalCannes as well as a Special Jury Prize honoured by agencies, advertisers and media. Additionally, the jury will honour the best project for the regional market and the best project for the international market.

You can follow BalCannes and Weekend Media Festival.

CroatiaDesign

Señor’s “Honest wines” featured among the best packaging in the world

August 25, 2017

lurzers-2-960x640.jpg

Zagreb based creative shop Señor designed labels for wine producer Matković. Launched in June last year, now they are featured in Lürzer’s Archive’s Packaging Design Worldwide.

lurzers-1

Its special edition of Cabernet Franc, named after Zagreb Pride parade, expresses support to “honest love”. According to the agency, they skipped standard marketing “nonsense” and focused on honest moments “in which many can see themselves” instead.

lurzers-4 lurzers-3 lurzers-2

EventsSlovenia

Sempler’s torpedo has a new look

August 24, 2017

image1-2.jpg

The symbol of Sempler Awards went through a redesign by creative shop Futura DDB, which is also behind SEMPL's visual identity.

image1 (2)

After the last year’s redesign of the SEMPL brand, the time has come for the refreshment of the Sempler Award, as well. “The Sempler Awards are seeking exceptional traditional communication approaches and the creative choice of media, as well as modern technologies and communication channels. It is therefore important that the redesigned statue preserves the old shape of the torpedo, but symbolizes trends and continuous technological development in media communication strategies with the help of modern materials and a minimalist design,” agency remarks.

11 Golden Sempler Awards and the Grand Sempler for the best media strategy in 2017 will be handed to their respective winners on 23 November 2017 in Portorož. All the entries in the competition should be executed between 11 January 2016 and 30 October 2017. Also, the winners of the TOP SEMPL Awards, – the Media Manager of 2017 and Future Media Star 2017 -will be announced. All the categories are described in detail on the official website.

Sink the media ship

Many are not familiar with the roots of “the torpedo” . It’s rooted in times when the media planning and buying was much simpler and in media jargon often regarded “sinking the ship”. Media plans were made in spreadsheets, where the advertisements in various media were marked with a cross, resembling the fields in the sink the ship game basically everyone played as children.

CroatiaEvents

BalCannes 2017 jury announced

August 24, 2017

BalCannes-Lion2-960x636.jpg

This year's BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. The competition is open for entries up to 1 September 2017.

žiri oglašivači

Client jury line-up consists of Gordana Ampova (Zegin, Macedonia), Davor Čičić (Sarajevski kiseljak, Bosnia and Herzegovina), Belma Hadžiomerović (Raiffeisen bank, Bosnia and Herzegovina), Tjaša Kolenc Filipčič (Triglav, Slovenia), Lenche Karpuzovska (EVN, Macedonia); Jelena Milinkovič (Atlantic Grupa, Slovenia), Sanja Milinović (Hrvatski Telekom, Croatia), Milana Ognjenović (Telenor Bank, Serbia); Katarina Šibalić (Strauss Adriatic, Serbia) and Ivan Šuvar (Zagrebačka pivovara, Croatia).

žiri agencije

Premiering this year, jury of agency representatives is made of Aljoša Bagola Pristop, Slovenia), Vasilije Ćorluka (Saatchi&Saatchi, Macedonia), Žarko Dimitrioski (Eden na Eden, Macedonia), Miloš Đurđević (Fullhouse Ogilvy, Serbia), Bojan Hadžihalilović (Fabrika, Bosnia and Herzegovina); Petra Krulc (Grey Ljubljana, Slovenia), Sean Poropat (Studio Sonda, Croatia), Dejan Šijuk (Aquarius, Bosnia and Herzegovina), Ana Šutić (New Moment New Ideas Company, Serbia) and Daniel Vuković (McCann Zagreb, Croatia).

žiri novinari

Finally, a jury of journalists will judge the best projects in the region as well. The judges are Ivan Brezak Brkan (Netokracija, Croatia), Mladen Dakić (Dnevni avaz, Bosnia and Herzegovina), Boris Eftimovski (Marketing365, Macedonia), Marjan Novak (Marketing magazin, Slovenia) and Ivana Parčetić Mitić (Marketing Mreža, Serbia).