Billboard intended to save lives

March 18, 2018


Zagreb based creative shop Señor created an anti-distraction campaign for drivers “Be smart, don't ext and drive” for Outdoor akzent.


According to the campaigners 91 percent of the drivers somehow use phone during driving which increases the risk for an accident for 23 times. Meaning that even that short answer for a text vastly increases chance of an accident. Nevertheless, “constantly online” mantra does not save lives when we’re talking traffic on the road. Even if distracted for a millisecond, you could save or take someone’s life.

“With a simple typographical intervention, we’ve shown drivers the kind of danger represented by smartphones, i.e. gadgets without which we can not imagine an everyday life. Yet used while driving it can cost you a life. We like these kind of minimalist ideas, which intensify the message without a particular storytelling”, remarked Vanja Blumenšajn, creative director at Señor.
Moreover, research has shown that the use of mobile phones while driving at the same time equates a drunk-driving. But driving in a drunken state is socially stigmatized. Agency emphasized this quiet campaign helps raise awareness texting while driving is equally unacceptable and just reminds drivers that drivers who drive should look on the road rather than on the screen


Jamnica switches creative agency, changes slogan

March 16, 2018


Croatian mineral water brand Jamnica along with its new creative agency ZOO does not rest in the light of its 190th birthday. The brand launched a new platform titled “In every moment” (“U svakom trenutku”).

ZOO has been appointed as Jamnica’s creative partner for the next three years. The new approach to communication shows traditional moments of consumption, such as food and wine, and is additionally supplemented with new refreshment options. Jamnica returns to music, this time in a modern way, press release states.Therefore, here comes the new video.
“The new communication of Jamnica has become more sparkling, more relaxed, fun, spontaneous and more present. Reversals have also been recognized by consumers who have rewarded a new video with a large amount of positive comments on social networks,” the company states in a press release.


Darko Bosnar appointed as creative director at Imago Ogilvy

March 16, 2018


Former Innovation Director at Imago Ogilvy Darko Bosnar has been promoted to the position of CD. He helped Imago to win Croatia's first ever Lion at Cannes.


“Darko has earned this for his work even earlier, but now his experience has added to that dimension that is needed for a top creative director. Throughout my career I have not seen a creative with so much energy and enthusiasm for his job, which with the necessary talent, brought Darka to the place where he’s now and significantly contributed to Imago where it is. In our business, the way to a creative director too often goes through the position of a copywriter and so I am very excited that Darko has proved that designers can also be great conceptualists and creative directors,” said Igor Mladinović, chief creative director at ImagoOgilvy.


Ivan Čepelak joins McCann Zagreb as CD

March 5, 2018


Ivan Čepelak has been appointed by McCann from Bruketa&Žinić&Grey, where he spent 11 years. First as a copywriter and later as creative director.


“Ivan’s appointment represents a big contribution to our team both creative- and human-wise. He brings a lot of knowledge and experience. He is smart, steady, open and positive – ideal for McCann where everyone’s friends,” Daniel Vuković, chief creative oficer at McCann Zagreb remarked.

Čepelak worked on many awarded projects and has been named the Copywriter of the Year at 2011’s IdejaX Awards.

“I always appreciated the well-told truth. I am glad that I will now be on the side of those who create it. I am looking forward to a positive and inspiring atmosphere that has been booming our little advertising world for some time and working on new and successful projects. After all, I am becoming part of the Croatian agency of the year. Nuff said!,” Čepelak said who previously worked on campaigns for Podravka, Vip, Adris, Franck and many others.


Days of Communication introduces changes to IdejaX and MIXX awards

March 4, 2018


Croatian national advertising festival will be introducing novelties which will simplify application and improve competition’s quality, the organisers claim. This year transparency is the key focus of IdejaX while MIXX is introducing a new category.

This year, IdejaX focuses on transparency, and the novelties are as follows:

  • Public display of all jury evaluation available on the Days of communication web page after the award ceremony. Applicants will be able to obtain information about individual evaluation of each jury member which will raise evaluation and winner selection transparency.
  • Appointment of Organisation board and jury supervisor whose task is to ensure regulation enforcement, jury neutrality and quality winner selection with maximum objectivity.

IdejaX jury will publicly discuss the best creative solutions. Its members are Jelena Fikuš (Jury President, Studio Sonda), Daniel Vuković (McCann Zagreb), Siniša Waldinger (Bruketa&Žinić&Grey), Igor Mladinović (Imago Ogilvy), Vanja Blumenšajn (Señor), Almir Okanović (BBDO Zagreb) and Jakov Vilović (Utorak).

The changes regarding the digital competition MIXX are as follows:

  • A new category „Search“ which refers to strategies on search engine advertising.
  • 2 rounds of jury decisions-   The first round includes written application evaluation, and in the second one, these written applications need to be supplemented with a video synopsis. This small, but important modifications made the application process easier making room for more contestants and applications.

MIXX jury members are Željko Glavor (1i0/Imago Ogilvy), Fran Mubrin (404), Ivo Novak (Degordian), Mladen Mileusnić (Digitalist), Boris Ličina (Freelance), Miro Brkić (Nivas) and Maja Šplajt (Real group), and the jury chairman is Sanja Đekić from MediaCom.

The application deadline for IdejaX and MIXX approaches! MIXX is a competition designed by the international IAB license, which gives recognition to best digital companies. Application deadline for MIXX is March 8 2018 and for IdejaX March 20 2018. IdejaX is a national creative competition, with big and small agencies applying with their creative ideas and marketing projects.


Life can be painful without Smart

February 27, 2018


Iskon’s crew with promintent Croatian actors is back! Latest effort for Smart packages, created by Señor, shows them taking another set of day-to-day challenges.

Zagreb-based creative agency Señor created a new campaign for ICT company Iskon, featuring prominent Croatian actors Lana Barić, Nina Violić and Krešimir Mikić. The latest push was created accompanying the launch of two new Iskon services, Our crew recently switched to Smart package yet they can’t handle the ordinary life.. It seems like hat the present is not always easy once you get used to ideas from a close future.


6th Days of Communication merges tech and creativity

January 23, 2018


This year's' edition of Croatia's national festival creativity sees the lectures of Jayanta Jenkins, Twitter's global creative director, and Brad Parscale, Donald Trump's digital media director at the presidential elections. The festival will be held between 12 and 15 April 2018 in Rovinj (Lone Hotel).

Brad Parscale was one of the key figures of Trump’s campaign for the elections, With nearly 20 years of experience in digital media strategies, Brad Parscale is today the president of Parscale Strategy, coping with consulting in politics and digital media for some of the Fortune 500 companies. At DoC, he will discuss how Trump’s team attracted votes, which were key to his victory, and how a real-time data and social responses enabled the formation of political messages in a way that had not been applied in campaigns before that.

As the global creative director of Twitter Jayantha Jenkins holds the highest creative position in the company. Also, he won the Outdoor Grand Prix in Cannes 2017. During his career, he worked in advertising agencies like Wieden + Kennedy, TBWA \ Chiat \ Day and as a global creative director of advertising at Apple / Beats by Dre. His award-winning portfolio features projects for Nike, Gatorade and Powerade.

“It’s a great success to bring to Croatia world leaders and experts who create the trends of our industry, so I’m especially proud of this year’s roster of speakers that is certainly the strongest so far,” says Dunja Ivana Ballon (pictured in the middle, with Davor Bruketa (left), HURA president, and Jan Jilek, organisational team member), festival’s programme director. “Days of Communication are a unique opportunity to listen to what they have to say, to ask them questions. All of that stuff while having great fun with our colleagues in the sunny Rovinj.”

New names on the roster are coming soon, check for more.


Bruketa&ŽinićGrey takes over Astana’s branding strategy

December 1, 2017


Bruketa&Žinić&Grey was tasked to create a brand strategy for Kazahstan’s capital with the key message that Astana is the youngest capital city in the world. Also, it presenst Astana as an innovative hub reflecting Kazakhstan’s long and fascinating history.

Astana is the capital of Kazakhstan

In collaboration with the Zagreb-based Office of Horwath HTL Croatia, working on Astana’s Tourism Development Strategy for the next 7 years, Bruketa&Žinić&Grey have created a new brand strategy for the city.

With the development of new technologies, more and more people are turning out to be cultural, digital and global nomads. As the agency’s explanation suggests, Astana is working on becoming a capital that will provide opportunities for experiencing, working or living to every person who considers himself/herself a global nomad or a citizen of the world.

“The brand essence of the Capital of Global Nomads thus sits right on the line between the Kazakh nomadic past and innovative future. Kazakhstan has a long tradition of the nomadic way of life characterized by generous hospitality, freedom and tolerance,” the agency wrote in press release. “On the flip side, the nomadic lifestyle, virtually completely abandoned in Central Asia, has become a global trend in the Western world.”

The concept of global nomads is strongly linked with the notions of travelling and personal growth, job seeking or working in innovative industries appealing to the so-called creative class (entrepreneurs, engineers, physicians, scientists and artists).

Modern buildings in Astana .

Astana_00006a Baiterek Tower.


Señor creates new visual identity for Atlantic Grupa

November 27, 2017


Inspired by Atlantic Ocean, Zagreb-based shop created a new corporate visual identity of one of the biggest companies in the region.

“Inspired by the name and form of the Atlantic Ocean – an ocean that connects the countries of the Old and the New World just like the Atlantic Grupa is growing by joining existing and new, undiscovered markets,”agency states in a press release. Moreover, they simplified the logo while “identity dominates the contour wave of strength, movement and discovery of new shores”.

The company’s core values – creativity, passion and growth – served as an inspiration for communication, and its slogan ”The ocean of opportunities” communicates the main promise of the brand: to its employees, partners and consumers.

Along with the ongoing growth and modernization of Atlantic Grupa, there was also a need for a refreshed look that would follow the company’s business, said Gabrijela Kasapović, director of corporate communications at Atlantic Grupa. “We work and live in a time of rapid change, as the system always strives to keep up with time, adapt to market changes, and guide trends. The new visual identity is a reflection of such a progressive thinking and is carried by the DNA of Atlantic Grupa.”


All aboard on an one-way trip to the past

November 15, 2017


Zagreb-based creative shop Imago Ogilvy celebrated their jubilee with a campaign. They bought one-way bus tickets for historical figures of ex-Yugoslavia and took them where they belong – past.

Goran Stanzl/PIXSELL
Goran Stanzl/PIXSELL

A few days ago at a bus station Zagreb you could spot an unusual bus. With a sign »Ride of the Ghosts of the Past«, carrying people dressed as ghosts. They characterise figures such as Josip Broz Tito and Ante Pavelić. Check the full slot on the picture. “”From the bus station in Zagreb, we took the ghosts on a one-way ride. This means at least one bus less with young talent and brain drain. Young brains that are important to us for the next 25 years of creativity,” agency said.

Goran Stanzl/PIXSELL
Goran Stanzl/PIXSELL