Just for a little bit. On the European Day of Parks, creative shop Bruketa&Žinić has delivered a PR stunt for WWF, the global preservation of nature organization. The main goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, as we often don’t have time for nature.
Surprise! On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – appeared to be “closed down”. It looked as if people couldn’t enter their favourite spot for recreation or taking a walk. But soon WWF issued a public release with the message – “Nature doesn’t have time for you today.”
According to WMF, the lack of time is an excuse for not caring for nature. An excuse that is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change.
Croatian Telekom (Hrvatski Telekom) launched a new campaign for its new offering, aimed at millenials. Creative idea is based on the fact that the best experience is the most sharable experience. And millienials looove to share their favourite moments, right?
The campaign encourages young people to a contest where they can win an experience like adrenaline trip to Dubai and Abu Dhabi and exclusive sailing at the Adriatic coast. New offering for the young by Croatian Telecom provides them with unlimited streaming on their (and your) favorite content platforms (YouTube, HBO and Netflix) and a number of gadgets that will enable young people more attractive and easier recording and tracking of all the experience.
It features a TV commercial, website and brand ambassadors, such as Andrea Andrassy, Ivan Šarić, Ella Dvornik and Goran Vugrinec.
Mobile operator Mitto is looking for junior account manager (m/f) who will work together with the operations team to deploy the service offered to the client and manage the account according to the Mitto team strategy. Deadline: 18 June 2017
Mars is looking for customer marketing specialist (m/f) for Slovenia, Croatia, Bosnia & Herzegovina who will be responsible for implementing operational POS concepts to maximise the sales impact of company’s portfolio. Deadline
L’Oreal has an opportunity for as an opportunity for national key account manager (m/f) who will the joint business plan with the account(s) and contribute to the commercial vision by sharing account perspective, risks and opportunities. Deadline: 31 May 2017
IAB Europe announced winners at its 2017 MIXX Europe Awards. Croatian agency Señor won Bronze with "Say it out loud" ("Reci to glasno") in Integrated advertising. Congratulations!
After winning “Best in Show” at Croatian MIXX Awards, the campaign got recognised at the European level as well. “The award is another indicator that good ideas can always overcome language barriers. Just like this campaign broke barriers between offline and online,” said Vanja Blumenšajn, chief creative director at Señor.
After success at Outward awards, the campaign won in Media and publishing at this year’s IdejaX awards.
Grand Prix award went to Mindshare Turkey for their campaign “Spark Brilliance”. See other winning campaigns here.
Creators of one of the most successful national digital PR campaigns will speak at 10th Weekend Media Festival in September.
Unusual customs, emotions and favorite swearwords as well as myths have been transformed into one of the most successful digital PR campaigns which has receive a plethora of international awards. The campaign will be presented at WMF by Petra Theman, Director of Public Diplomacy at the Ministry of Foreign Affairs of Finland and Head Secretary of the Finnish Promotional Committee.
“Finland has many advantages, as well as some weaknesses, just like any country. The approach to communicating the country brand in such an honest and authentic way has attracted unbelievable interest and many new contacts and cooperation”, stated Petra Theman, whose lecture on this project and the country’s digital branding carries the name “Finnish emojis, a case study analysis of today’s digital diplomacy”.
Weekend Media Festival will be held from 21 to 24 September in Rovinj.
At Dani komunikacija 2017, Croatia saw the second edition of Young Lions contest for young creatives aged 30 years or younger. Last year’s runners-up Fran Mubrin and Matko Buntić of 404 emerged victorious with “Green print”. They will compete at world-stage aka the global Young Lions competition in June. Since we're roughly inbetween their national and global competition, we talked about the experience and what lies ahead in June.
You won a trip to French Riviera and advertising Olympics. How does that feel?
The feeling is great! We are very thankful to the organisers for the opportunity and the brilliant competition, and we are especially proud of the result and looking forward to going to Cannes. Above all, for us this was a great opportunity to show our creative skills on a global level and we cannot wait to enjoy the rich festival programme and spending time with the participants.
Did you feel any pressure coming to the competition?
Zero pressure ☺. One of the reasons is that we have attended the competition last year and won the second place so we already knew how it works. Besides, we approached the competition completely relaxed with the goal of having fun working on our idea.
Winning never feels bad. What really amazed you and what shocked you about the experience?
Each victory is sweet, and the feeling is even better when you know that your idea won in the cyber category and it won the Grand Prix in competition of 19 very talented teams. During the contest we did not experience too many shocks or excitement, but the experience was so interesting that after 24 hours of work the final idea seemed boring and a bit crazy, and when we looked at it the next day we found it great and simple.
Tell us about your winning work. Where did the initial idea come from? How would you describe your approach to work at YL?
Our work during the competition was similar to what we do on projects in the agency, but we tried to be as unrestrained and relaxed as possible. Not to go into too much detail, because 24 hours pass quickly, we ourselves have set our specific deadlines and the sprint-phase of coming up with the idea, and we started off by making a good insight based on briefing that had to be transformed into the idea that builds on modern technology later on, and here is what it looked like:
In the world of today everyone wants to be environmentally conscious. Following this trend, corporations and individuals promote themselves as eco-friendly on a daily basis, but in the long run only a few of them leave a trace bigger than a like, share or a comment.
“Green Print” is a donation campaign which does not “spam” the user with advertisements, but utilizes the moment in which the user uses the ecological and quick payment method on any device with TOUCH ID technology implemented. In partnership with the bank the user is enabled to confirm and complete every purchase with the digital “Green Print”.
With each purchase completed by “Green Print” the user takes part in the project and leaves their own unique digital “trace” on the website that monitors the course of the action. The bank included in the project counts and displays all “Green Prints” on the website and raises awareness of the project. Each trace left has its value and at the end of the campaign the bank, in the name of all the participants, donates funds for the Green Telephone.
In your opinion, what makes a powerful campaign in Cyber?
A good cyber campaign consists of a good insight, simplicity and innovativeness of the idea which has to be in accordance with the technology and time we live in. We would like to emphasize the importance of employing the unused space for digital communication during the making of the cyber idea and of trying to create as much interaction with the user as possible.
Finally, share some words of wisdom with our readers.
If you have the opportunity, apply to more competitions like this because the experience is great and really worth missing sleep. If you are interested in cyber creativity, invest even more energy because the new media and IoT provide significantly more room for creative communication than we are using it now.
The world is full of people who have a lot to say. But what we actually need is someone who is a good listener. That’s is the main message behind the new creative platform of the Slovenian coffee brand Barcaffe. The campaign aimed at Slovenian market comes in collaboration with Slovenian musician Rok Trkaj.
“This is one of those campaigns where you feel that you placed the brand where it naturally belongs, and that you got just right what is important to people. The world is indeed full of selfish people who only want to say something, but so few people know how to listen,” said Igor Mladinović, Chief Creative Officer of Imago Ogilvy. “Barcaffe is one of those who listen, someone who is open for any topic for years. There are two potentially happy moments in every campaign. The first is when you come up with the idea, and the second is when the client recognizes it as good. This is one of those campaigns.”
Renault Nissan Slovenia and Croatia was the official partner of the Run in Ljubljana and Zagreb. It's been the second consecutive year they participated with the campaign - and exceeded last year's results.
In cooperation with ambassadors of the project, the main goal of the project was to gather the biggest #Passion4life running team to date and therefore collect the biggest amount of money to donate to Money for Life foundation. For every kilometer run by its respective team, Renault donated 1 euro. »The campaign took place in both Slovenia and Croatia. It has been extremely successful. We managed to double the number of team members compared to last year,” Publicis commanded the campaign, which features web, social media, OOH, special events, and internal channels.
Client: Renault Nissan
Client’s representatives: Barbara Randić, Greti Gruden, Matic Babnik
Project manager: Janja Tekavec
Creative director: Uroš Goričan
Copywriter: Klemen Selan
Designer and art director: Petja Montanez
Designers: Lea Dežman in Mateja Omrzel
Web designer: Matjaž Škufca
Media agency: OMD
Media agency – social media: Mediodrom
Copywriters and community managers: Milena Jakovljević, Renata Penca in Špela Fabjan
Remember the series of tv ads titled "Djuru the local guru" where the guy knew everything and more? It won Silver in Media and Interactive at Creativity Awards.
In February, Croatian beer brand Karlovačko launched a campaign titled “Djuru – The Local Guru” that is based on an insight that Croatians do not need a leader, just a powerful motivator. Chuck Norris-like by knowledge, Djuru’s dropping wisdom bombs and represents the brand in an entertaining way. The guy can return the non-returnable bottle, why not listen to him?
Split-based agency CARLI+SOSA won Bronze in Graphic design at International design awards. The awarded project is the rebranding of Aminess Hotels & Campsites. Additionally, they have been awarded with "Honourable mention 2017".
Commenting the award and winning project, creative director Goran Šoša remarked the award is a great encouragement and confirmation that came at “the right moment”. According to Šoša, the Croatian market often sees clients who find it difficult to explain the importance and perceive the hard work behind the high quality branding. “For nearly ten years, we have focused on a comprehensive approach and a detailed analysis of all aspects of the brand and its environment. Like in this project,” Šoša commented. Additionally, he sees design as a process of branding and not its initial basis.
The International Design Awards (IDA) exists to recognise, celebrate and promote design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.