Croatian national advertising festival will be introducing novelties which will simplify application and improve competition’s quality, the organisers claim. This year transparency is the key focus of IdejaX while MIXX is introducing a new category.
This year, IdejaX focuses on transparency, and the novelties are as follows:
- Public display of all jury evaluation available on the Days of communication web page after the award ceremony. Applicants will be able to obtain information about individual evaluation of each jury member which will raise evaluation and winner selection transparency.
- Appointment of Organisation board and jury supervisor whose task is to ensure regulation enforcement, jury neutrality and quality winner selection with maximum objectivity.
IdejaX jury will publicly discuss the best creative solutions. Its members are Jelena Fikuš (Jury President, Studio Sonda), Daniel Vuković (McCann Zagreb), Siniša Waldinger (Bruketa&Žinić&Grey), Igor Mladinović (Imago Ogilvy), Vanja Blumenšajn (Señor), Almir Okanović (BBDO Zagreb) and Jakov Vilović (Utorak).
The changes regarding the digital competition MIXX are as follows:
- A new category „Search“ which refers to strategies on search engine advertising.
- 2 rounds of jury decisions- The first round includes written application evaluation, and in the second one, these written applications need to be supplemented with a video synopsis. This small, but important modifications made the application process easier making room for more contestants and applications.
MIXX jury members are Željko Glavor (1i0/Imago Ogilvy), Fran Mubrin (404), Ivo Novak (Degordian), Mladen Mileusnić (Digitalist), Boris Ličina (Freelance), Miro Brkić (Nivas) and Maja Šplajt (Real group), and the jury chairman is Sanja Đekić from MediaCom.
The application deadline for IdejaX and MIXX approaches! MIXX is a competition designed by the international IAB license, which gives recognition to best digital companies. Application deadline for MIXX is March 8 2018 and for IdejaX March 20 2018. IdejaX is a national creative competition, with big and small agencies applying with their creative ideas and marketing projects.