Effie Serbia Jury awarded one gold, two silver and seven bronze effies at award show at the Radisson Blu Old Mill Hotel in Belgrade.
The Jury awarded a first Gold Effie in Serbia which went to »Be NEO« campaign by Leo Burnett (Publicis One) for Vip Mobile. The project also won a silver Effie The second Silver went to »Erste Housing Loan Campaign«, created by the Executive Group for Erste Bank.
A total of seven campaigns won Bronze: »Dark means Zaječarsko« by Ovation BBDO for Heineken Serbia, »Serbia is the neXt Inspiration« by McCann Belgrade for The Coca Cola Company, »My Little Cow Yoghurt« by Leo Burnett (Publicis One) and Communis for Imlek. Also, bronze went to »Pre-approval for Quicker Moving In« by Ovation BBDO for Unicredit Bank and campaign »Intermezzo Cash Credit– 7 Years« by Leo Burnett (Publicis One) for Banca Intesa, »New Plazma Experience« and »Vip Tongue Twisters« by Leo Burnett (Publicis One) for Vip Mobile