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CampaignsCroatia

Karlovačko beer drops its iconic red for Hajduk FC

April 29, 2018

To honour Hajduk Football Club and its legends, Karlovačko beer - Hajduk’s sponsor - launched a special limited edition of Bila (»White«) can dressed in white colour of this iconic Split club.

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Bila is the symbolic colour of the Hajduk club as its footballers carry the nickname »Bili«. It is believed that playing in white jerseys brings them luck.

Along with the campaign slogan »Our blood for the white jersey« (»I krv svoju za bilu boju«), the brewer collaborated with Bruketa&Žinić&Grey to give up its most recognizable element – the red colour – in honour of Hajduk.

“Karlovačko Bila has proved so popular in the field that multi-month supplies were sold out in just a few days,” said Ivo Payer, Creative Director of the campaign, who also noted that there are even cases that individual cans are sold on the black market for ten times more than in stores.