20th SEMPL – floating between form and content

April 25, 2018

Regional conference on media trends SEMPL, celebrates its 20th anniversary this year! It will be held between 29- 30 November 2018 in Grand Hotel Bernardin in Portorose, Slovenia. Organisers expect more than 1,200 media and communications experts from the Adriatic region. Like last year, a new visual identity was created by Slovenian creative agency Futura DDB.

“The programme is the crucial part of SEMPL, with which we delight our attendees every year and it is the main reason we have earned a reputation of one of the highest quality events in this part of Europe. Of course, we want to celebrate the 20th birthday not only symbolically, but with particular attention being paid to the programme,” remarks Valerija Prevolšek, the President of SEMPL and Managing Director of Media Pool.

A strong start into speakers’ announcements – with Peter Hinssen

The first confirmed speaker is Peter Hinssen, a regular a key speaker at the largest conferences and forums of tech giants, such as Google, Microsoft, and Apple. His latest book, The Day After Tomorrow, is ranked on the list of best business books of the last year.

Hinssen, who is an expert on technological trends and their effects on the future of organisations and business models, will talk about how to navigate in the world of rapid change. He will advise how to change existing business structures and thinking for success and growth in ecosystems that are emerging. 

Mermaid as a symbol of harmony between form and content

A mermaid, a pop cultural interpretation of mythological sirens who lured the sailors with their singing causing their ships to crash on the reefs, will seduce attendees of the 20th SEMPL. “For a great comprehensive experience the form and content should work together. We can easily be seduced by beautiful form but without right content a good first impression quickly fades away,” Futura DDB explained this year’s visual identity of SEMPL, and added: “Unlike mythology, you will never crash on the reefs at SEMPL.”

At SEMPL, the best media strategies in the region will be recognised again with the Sempler Awards. For the fourth time, the Media Manager of the Year will be revealed. He or she will join the elite club of the winners of this prestigious title – Pavel Vrabec (Pro Plus), Marko Kolbl (Europlakat), and Peter Frankl (Finance).