Halkbank’s latest push created by McCann Belgrade shows its human side for the promotion of cash credits.
McCann’s creative team was given the task of communicating Halkbank’s personalized approach to business, understanding for clients and bank’s credibility to all citizens of Serbia through wit ha strong message.
“It’s always a challenge to step out of the framework of standard presentation of benefits, to change the angle of observation and to wake up emotions among the audience that is already overwhelmed,” remarked Divna Peškir, copywriter at McCann, “The key here were the client’s willingness to go a step further in creating their image, the excellent selection of associates who managed to capture the subtle atmosphere of creation and exchange of emotions, and not allowing the story to slip into pathetic. It was a pleasure to observe the harmonious course of these tender scenes, and to see that this project strengthened the links and understanding among the people who worked on it.”
Account team: Aleksandra Bradić, Jovana Stojanović, Radojka Bošković
Creative team: Divna Peškir, Branko Rosić, Jelena Grahovac
Digital team: Sara Vermezović, Vladimir Kondžulović, Milica Zeljković
Strategy: Aleksandar Milojević
Production: Nebojša Ereš