Srdjan Bogosavljević of Ipsos Adria has been named as the president of this year’s Effie Serbia jury while Jelena Šarenac of Henkel has been appointed its vice-president. Overall, 52 jurors will judge the most effective work in marketing communications in Serbia in two rounds, between 11 and 12 April and finally on 11 May.
The second installment of Effie Serbia sees an increased number of jurors which are listed here. The organisers claim the jury, consisting of representatives of both advertisers and agencies of all sizes represent the industry as a whole.
“This year the jury consists of mostly of advertisers which is otherwise the trend in the world when we’re talking Effie awards. Researchers, creative strategists, representatives of media and media agencies, educational institutions, as well as experts in the field of digital communications are valuable to us. The goal is that the works applied will be carefully reviewed and evaluated, and that we therefore reward the best,” said Jelena Ivanović, IAA director.