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BusinessSerbia

IAB Serbia introduces new leadership

February 20, 2018

Interactive Advertising Bureau Serbia appointed Igor Žeželj as its president and Danka Trbojević as CEO for the term 2018-2019.

According to the new leadership, the main focus will be improvements in all 4 segments of IAB’s interest:

  1. Continuous promotion of digital marketing and its possibilities;
  2. Continuing work on the education of members of the organization, both internally and externally through visits to congresses, organization of workshops, lectures and knowledge exchange with members from other markets;
  3. Work on the improvement of the existing standards;
  4. Increasing consumption through education and involving more advertisers.

 

Also, IAB will work on the promotion and implementation of DIMAQ programme, Digital Day conference and IAB MIXX awards.