Interactive Advertising Bureau Serbia appointed Igor Žeželj as its president and Danka Trbojević as CEO for the term 2018-2019.
According to the new leadership, the main focus will be improvements in all 4 segments of IAB’s interest:
- Continuous promotion of digital marketing and its possibilities;
- Continuing work on the education of members of the organization, both internally and externally through visits to congresses, organization of workshops, lectures and knowledge exchange with members from other markets;
- Work on the improvement of the existing standards;
- Increasing consumption through education and involving more advertisers.
Also, IAB will work on the promotion and implementation of DIMAQ programme, Digital Day conference and IAB MIXX awards.