The Lions arrived to Belgrade with a bang!

October 2, 2017

Belgrade-based creative agency New Moment New Ideas Company totalled 5 (!) lions at advertising Oscars at Cannes this year. Also New Moment is the first agency in the region to win 5 awards at one Cannes Lions, which needed to be celebrated with a big party.

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“One Book For Peace” is a joint project between Y&R Dubai and New Moment. It is authored by a journalist Mirnes Kovač with a help from theologists Muhamed Razlović and Pavel Mijović won gold in Design, one silver in Promo & Activation and three bronze Lions in Print, PR and Radio. The primary goal of the book lies in overcoming prejudices and raising awareness of the importance of mutual understanding and interreligious dialogue.

Find some highlights from CL 2017 below: