In total 55 agencies from the region entered the competition with 120 projects..
This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives.
As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September at 10th Weekend Media Festival.
Lastly, do not forget the winning projects will be taken into 2017 B- report summarising the overall performance of the regional advertising industry in 2017.