At the first Effie Awards Serbia, McCann Beograd proved itself as the most effective creative agency with 4 Bronzes. Completing the success of I&F McCann Group, UM Belgrade won the title of the most effective media agency.
McCann created award-winning projects for Rosa and Schweppes (both The Coca-Cola Company brands), Raiffeisen Bank and Mini Mini Plasma Bambi.
“At the core of everything we do are great and distinctive ideas that deliver results to our clients. This year we celebrate 20 years of operations under the slogan „The Power of the people“ and these awards are for the best people and our partners,” said Srdjan Šaper, I&F McCann founder. “Effie awards confirm the slogan of the First Serbian Advertising Agency, from more than a century ago, and it is “To make ads valuable!”.