"Štartaj Slovenija"''s award-winning spree continues. After winning Grand Prix in Integrated at 26th SOF, the joint project between agency Formitas BBDO, media house Pro Plus and retailer Spar Slovenia won silver at Warc Innovation Award. Let's not forget it's been the only campaign on the shortlist that made it from continental Europe.
“Štartaj Slovenija” involved 12 entrepreneurs who presented 12 products, which were introduced to Slovenian public. Also, they earned their place on the shelves of Interspar mega markets., dedicated to the products of “Štartaj Slovenija”.
“Start Slovenia” is the project that is based on the concept of co-creating brand values along with its consumers in the aim of increasing the value of all brands participating in the project, via high project involvement of target consumers”, said Mitja Tuškej, partner at Formitas.
See full list of shortlisted works and winners here.