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MM’s Top of the Week

March 19, 2017

MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on 17 March. The news that the biggest communication holding in the world's investing into independent creative shop Bruketa & Žinić OM, which will eventually turn into Bruketa & Žinić & Grey, surprised the regional advertising industry. Moreover, you might want to read about 24sata's editor-in-chief Goran Gavranić and his principles of writing a good story. Additionally, Mercator picked Slovenian agency Arnoldvuga to take on refreshment of its brand and communication strategy.

Photo: Dreamstime
Photo: Dreamstime

WPP Buys Majority Stake In Bruketa & Zinić OM

WPP agreed to buy a majority stake in Croatian creative agency Bruketa & Zinić OM via its wholly-owned operating network Grey. The agency will merge with Grey Zagreb to form Bruketa & Zinić & Grey.

24sata’s Three Rules – Quality, Think Like A Reader And Ask Yourself If You’d Read It

An interview with Goran Gavranić, editor-in-chief of 24sata. By Rahela Štambuk

Mercator Picks Arnoldvuga As Its Creative Agency

Arnoldvuga’s new role will see the agency tasked with taking on refreshment of the brand and creative and communication strategy.

Looking At The Big(ger) Picture Of Communication

Croatian national advertising festival Days of communication starts in almost two weeks. The festival sees some changes this year, which we discussed in detail with Davor Bruketa, HURA chairman, and Dunja Ivana Ballon, HURA CEO.

Burger King Is The Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity named Burger King as the Creative Marketer of the Year 2017. The brand won Grand Prix last year for “McWhopper” in Print & Publishing and Media.

Pick Your Future

The main intent of Beep’s (Bosnia Energy Efficiency Project) “Air Future” campaign is to raise awareness about two possible scenarios regarding B&H’s future. The outcome? Your choice.

A Secret Event – Sine Metu Style

In February, RSVP festival awarded the best of what the regional event industry has to offer. The Croatian agency Komunikacijski laboratory was honoured with “Attend” Award for putting up invite-only “John Jameson Secret Event”. The event caught the hype with a contest that featured writing a letter to Mr. Jameson himself. We talked to KL’s event director, Mr Hrvoje Markešić, about the campaign’s overall success and, nevertheless, his favourite among the letters.

Experience the Emotions of The Pula Arena

Croatian agency Studio Sonda designed the advertising campaign for the biggest outdoor cinema in the country, The Pula Arena, and its summer programme.

Si.mobil’s Spring Pampering

Created by Grey Ljubljana, Si.mobil and Amis’ latest campaign sees companies transform savings into everyday indulgences.

EU Awards Up to 10,000 Euro For Investigative Journalism in Bosnia And Herzegovina

Delegation of the European Union to Bosnia and Herzegovina, in partnership with Mediacentre Sarajevo, has launched the contest for the 2017 EU investigative journalism award in BiH.