The Cannes Lions International Festival of Creativity named Burger King as the Creative Marketer of the Year 2017. The brand won Grand Prix last year for "McWhopper" in Print & Publishing and Media.
Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.
The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Philip Thomas, Chief Executive of Ascential Events. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.