WPP agreed to buy a majority stake in Croatian creative agency Bruketa & Zinić OM via its wholly-owned operating network Grey. The agency will merge with Grey Zagreb to form Bruketa & Zinić & Grey.
Partners at the agency, Nikola Žinić and Davor Bruketa, will keep running the newly established company. “We have discussed ways to create new value together with Grey for quite awhile. Of course, we are interested in the tools and insights of Grey’s global network, but more than that, we believe in the potential of formal and informal networking across the globe. It’s a great opportunity for us and our clients,” said Davor Bruketa, partner in Bruketa&Zinic OM. “From our founding, our growth has resulted from partnering with innovative companies and talented and ambitious individuals. Joining the Grey network gives us the chance to expand our boundaries again.”