Breakfast is probably the most important meal of the day. Yet the research shows a quarter of men and a fifth of women skip it! The numbers may be even higher among employed because of the work-life tempo. Therefore, Hofer Slovenia decided to bring the fresh ingredients from its Natur Aktiv line straight to some lucky offices.
Hofer and Saatchi & Saatchi created an activation that aims to raise awareness among the employees about the importance of a balanced diet. With its delivery to fourty lucky offices there is no excuse left to skip breakfast! The effort also features an interactive website, banners, radio, print, ATL, newsletter and social media advertising.
Client representative: Anja Jurca
Agency: Saatchi & Saatchi Ljubljana
Project executive: Neža Kašnik
Project manager: Sandra Baran
Creative directors: Toni Tomašek, Sašo Petek
Copywriter: Sašo Petek
Art director: Miha Grobler
Designer: Siniša Šafarić
Media agency: Starcom, Iprom