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CampaignsSlovenia

Hofer’s Breakfast Party At The Office

March 15, 2017

Breakfast is probably the most important meal of the day. Yet the research shows a quarter of men and a fifth of women skip it! The numbers may be even higher among employed because of the work-life tempo. Therefore, Hofer Slovenia decided to bring the fresh ingredients from its Natur Aktiv line straight to some lucky offices.

Hofer and Saatchi & Saatchi created an activation that aims to raise awareness among the employees about the importance of a balanced diet. With its delivery to fourty lucky offices there is no excuse left to skip breakfast! The effort also features an interactive website, banners, radio, print, ATL, newsletter and social media advertising.

Credits:

Client: Hofer

Client representative: Anja Jurca

Agency: Saatchi & Saatchi Ljubljana

Project executive: Neža Kašnik

Project manager: Sandra Baran

Creative directors: Toni Tomašek, Sašo Petek

Copywriter: Sašo Petek

Art director: Miha Grobler

Designer: Siniša Šafarić

Media agency: Starcom, Iprom

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