MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on 3 March. Sponsorships provide many opportunities for advertisers. How and why you may ask. We discussed the topic with Vanja Bzik, head of corporate communications at Allianz Croatia, who worked with the Croatian Paralympic Committee (HPO). Imago Ogilvy's "Wing of Love" returns and its creators made sure the love between the stork couple will be spread around the country. Moreover, McCann Belgrade created a new campaign for Halbank while Days of Communication announced the full conference programme.
Success of Paralympic athletes often stays overlooked. “The missing piece” (“Dio koji nedostaje”), Allianz Croatia and Croatian Paralympic Committee (HPO) joint project, went against the odds, broadened the audience of sports for persons with disabilities and provided opportunities for Paralympic athletes to tell their stories. We discussed the project, which was awarded as the third best sponsorship project in Europe in 2016, with Vanja Bzik, head of corporate communications at Allianz Croatia.
Multi-awarded campaign “Wing of Love” by Croatian advertising agency Imago Ogilvy for a water brand Jana got its continuation. Creators of the new campaign made sure the love will not stay only in the city of Slavonski Brod, as it will spread around the country.
Serbian advertising agency McCann Belgrade created an integrated campaign for Halkbank. “Cash credit” (“Keš kredit”) promotes the bank that positions itself as a cash loan services provider with unchanging interesting rates.
In their latest announcement, Croatian advertising festival Days of Communication’s organisational team released the full programme of the festival. Peter Sunde, co-founder of The Pirate Bay, and Simon Cook, director of awards at the Cannes Lions International Festival of Creativity, will hit the stage at Lone Hotel in Rovinj.
National Geographic awarded the Serbian edition of the magazine with the “Best Edit” prize for its photo essay feature. Among all international editorials, Adria Media Group’s publication won the highest recognition for its “highest journalistic standards”
Simon Furlan, marketing director at Telekom Slovenije, has been appointed as new CEO of telecommunications company Blicnet (Bosnia and Herzegovina), i.e. TS’s subsidiary.
Inspired by a freshly designed bottle, Serbian water producer Knjaz Miloš rolled out a new TV spot titled “How to keep your pride” that takes viewers through the intimate moments of a family: the formation of the family tree, the joy of new family members, personal achievements and spending moments together.
A guest blog post by Ida Pandur, founder/CEO at ENTG, co-Founder at Emily.Zone
BPCS’s latest (integrated) effort for Slovenian retailer Tuš aims to communicate the slogan “Home in Slovenia”
Tomislav Presečki, who has over 15 years of experience in marketing and advertising, has been appointed as new McCann Zagreb managing director. He will work on business operations of the agency and will contribute to the development of the strategic and creative solutions.