Here is another month in review featuring the most read articles at MM for February. The third most awarded agency in the region according to the B-report 2017’s rankings, Slovenian advertising agency Luna\TBWA, provided us with their “Our Top 10” list. Check it out and see it for yourself why they're on top. Moreover, we've interviewed plenty of experts this month, such as Zoran Turković (24sata), Anja Bauer Minkara (Fabular), Mirko Mandić (SVA), Jelena Ivanović (IAA Serbia) and Martina Andjelković (Snajka). In case you missed it, you might take a look at Valicon's list of 25 strongest brands in the region.
Slovenian advertising agency Luna\TBWA placed in the top three of the most awarded agencies in the region according to the B-report 2016. Founded in 1990 as Luna, the agency merged with the global advertising network TBWA in 2002. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.
Croatian publisher 24sata, is the main organiser of regional Digital Takeover conference, which will take place on 14 March 2017 in the Cinestar centre in Zagreb. Since it’s also one of the leading news and digital publishers in Croatia, we discussed the hottest topics in publishing at the moment with its director of digital media, Zoran Turković
After 14 working the managing position, Anja Bauer Minkara separated her ways with branding agency Brandoctor (now fully integrated with its parent company Bruketa & Žinić OM) to pursue new challenges. She formed an agency of her own named Fabular. And that was the starting point of our interview.
Advertising agency Grey Belgrade, like their regional colleagues from Ljubljana and Zagreb, is part of Grey network, which is headquartered in New York City and fully owned by holding WPP. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.
“We believe that an idea has not to be big, it has only to change the world,” says Mirko Mandić, managing director at the Belgrade-based advertising agency SVA and board member of the Serbian Association for Marketing Communications (UEPS). Mandić is a proponent of companies and brands expressing relevance and values. Which, he believes, is also the key to grabbing the attention of “homo procrastinator”.
Serbian mobile network provider VIP Mobile rolled out a new campaign titled “Tongue Twister” (“Brzalica”). Created by Leo Burnett Belgrade, it promotes company’s 4G network services to home users. The benefits are definitely there for users, but how big they’re going to be depends solely on them.
Soft-drinks company Coca-Cola has overtaken Milka to become the most powerful brand in the Adriatic region, according to the marketing research company Valicon’s annual rankings. Regional and local brands boosted their presence compared to global brands.
“The biggest mistake artists in the region make is their absence from social media,” says Martina Andjelković, Serbian social media advertising expert. MM talked with Andjelković, an owner of digital agency Snajka de Madre, at Ment conference in Ljubljana.
B-report has released its 2016 report summarising the overall performance of the regional advertising industry in 2016. Croatian advertising agency Imago Ogilvy won with “Wing of Love” on both regional and local level.
International Advertising Association – Serbian Chapter (IAA Serbia) announced and implemented some big projects in the last few months. The association scheduled a series of educational events AcademiAA, and announced the first editions of Effie Awards and Young Lions in Serbia. In an interview with MM, Jelena Ivanović, executive director of IAA Serbia, reflects recently finished AcademiAA and gives an update on the busy year ahead.