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MM’s Top of the Month

March 2, 2017

Here is another month in review featuring the most read articles at MM for February. The third most awarded agency in the region according to the B-report 2017’s rankings, Slovenian advertising agency Luna\TBWA, provided us with their “Our Top 10” list. Check it out and see it for yourself why they're on top. Moreover, we've interviewed plenty of experts this month, such as Zoran Turković (24sata), Anja Bauer Minkara (Fabular), Mirko Mandić (SVA), Jelena Ivanović (IAA Serbia) and Martina Andjelković (Snajka). In case you missed it, you might take a look at Valicon's list of 25 strongest brands in the region.

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Our Top 10 – Luna\TBWA

Slovenian advertising agency Luna\TBWA placed in the top three of the most awarded agencies in the region according to the B-report 2016. Founded in 1990 as Luna, the agency merged with the global advertising network TBWA in 2002. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.

Going Premium’s a Win-Win Solution

Croatian publisher 24sata, is the main organiser of regional Digital Takeover conference, which will take place on 14 March 2017 in the Cinestar centre in Zagreb. Since it’s also one of the leading news and digital publishers in Croatia, we discussed the hottest topics in publishing at the moment with its director of digital media, Zoran Turković 

You Can’t Live on Something You Created Yesterday, It’s What You Create Now

After 14 working the managing position, Anja Bauer Minkara separated her ways with branding agency Brandoctor (now fully integrated with its parent company Bruketa & Žinić OM) to pursue new challenges. She formed an agency of her own named Fabular. And that was the starting point of our interview.

Our Top 10 – Grey Belgrade

Advertising agency Grey Belgrade, like their regional colleagues from Ljubljana and Zagreb, is part of Grey network, which is headquartered in New York City and fully owned by holding WPP. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.

Our Existence as People, as Brands, as Companies Is About Relevance

“We believe that an idea has not to be big, it has only to change the world,” says Mirko Mandić, managing director at the Belgrade-based advertising agency SVA and board member of the Serbian Association for Marketing Communications (UEPS). Mandić is a proponent of companies and brands expressing relevance and values. Which, he believes, is also the key to grabbing the attention of “homo procrastinator”.

Vip Mobile’s New Campaign Is a Real Tongue Twister

Serbian mobile network provider VIP Mobile rolled out a new campaign titled “Tongue Twister” (“Brzalica”). Created by Leo Burnett Belgrade, it promotes company’s 4G network services to home users. The benefits are definitely there for users, but how big they’re going to be depends solely on them.

Coca-Cola Tops Valicon’s Top 25 Regional Brands List

Soft-drinks company Coca-Cola has overtaken Milka to become the most powerful brand in the Adriatic region, according to the marketing research company Valicon’s annual rankings. Regional and local brands boosted their presence compared to global brands.

Social Media Is The Thing Of The Moment

“The biggest mistake artists in the region make is their absence from social media,” says Martina Andjelković, Serbian social media advertising expert. MM talked with Andjelković, an owner of digital agency Snajka de Madre, at Ment conference in Ljubljana.

B-Report 2016 Is Out!

B-report has released its 2016 report summarising the overall performance of the regional advertising industry in 2016. Croatian advertising agency Imago Ogilvy won with “Wing of Love” on both regional and local level.

The bigger the challenge, the better the results

International Advertising Association – Serbian Chapter (IAA Serbia) announced and implemented some big projects in the last few months. The association scheduled a series of educational events AcademiAA, and announced the first editions of Effie Awards and Young Lions in Serbia. In an interview with MM, Jelena Ivanović, executive director of IAA Serbia, reflects recently finished AcademiAA and gives an update on the busy year ahead.