Serbian snack brand Plazma introduced its branded sticker pack on a popular instant messaging app Viber just a month ago. The brand reportedly attracted a large user-base and became one of the most successful brands in CEE on Viber.
In collaboration with the Belgrade-based advertising agency Communis DDB, Plazma and its sub-brand Bambi followed the trend and reached to its audience on messaging app Viber.
“The power of the brand, careful research and precise selection of messages, combined with joyful and fun stickers provided excellent results,” the agency wrote in a press release. “Score: 7 million stickers used in the messages in the first month. This way Plazma once more positioned itself as a leader and showed that the brands’ future lies in chatting.”