As we’re all pretty familiar with, Facebook was auto-playing videos with the sound off. Yet, the most popular social network announced a series of changes regarding videos. From now on, video will auto-play with the sound on.
“After testing sound on in News Feed and hearing positive feedback, we’re slowly bringing it to more people. With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” said Dana Sittler, product manager, and Alex Li, engineering manager, in a statement. This raises one question: will captions still be important? Who knows. But what’s more important is the fact that sound just gained importance in your marketing efforts.
Furthermore, the upgrade also means vertical videos will now play full-screen with just one tap and users will be able to minimise a video and keep watching it while scrolling through News Feed. Lastly, it’s easier than ever to scroll through with the new progress bar.