MM introduces a selection of the most read media, advertising and marketing stories from the past week, ended on 10 February. We have a tie on the top! “Our top 10” by Grey Belgrade, results of b-report 2016 and an interview with Martina Andjelković round the top three of the list. Also, Young Lions Croatia 2017 has opened for entries while Mirko Mandić of SVA explained us how to catch the attention of “homo procrastinator”.
Advertising agency Grey Belgrade, like their regional colleagues from Ljubljana and Zagreb, is part of Grey network, which is headquartered in New York City and fully owned by holding WPP. This week they provided us with their “Our Top 10” list of the best works they’ve ever done with explanations why they think they’re the best.
B-report has released its 2016 report summarising the overall performance of the regional advertising industry in 2016. Croatian advertising agency Imago Ogilvy won with “Wing of Love” on both regional and local level.
“The biggest mistake artists in the region make is their absence from social media,” says Martina Andjelković, Serbian social media advertising expert. MM talked with Andjelković, an owner of digital agency Snajka de Madre, at Ment conference in Ljubljana.
Entries are open for the 2017 Cannes Young Lions competition, the search for the best young talent in media and creative industries to represent Croatia at the 2017 Cannes Lions International Festival of Creativity.
Slovenian advertising agency AV studio created organs/tissues donation campaign for Institute for Transplantation of Organs and Tissues of the Republic of Slovenia. The campaign kicked off with an aim to raise awareness on importance of donating organs and tissues among Slovenians.
Croatian association for public relations (HUOJ) recognised Croatian Mountain Rescue Service (HGSS) as an excellent communicators and communications innovator in Croatia.
“We believe that an idea has not to be big, it has only to change the world,” says Mirko Mandić, managing director at the Belgrade-based advertising agency SVA and board member of the Serbian Association for Marketing Communications (UEPS). Mandić is a proponent of companies and brands expressing relevance and values. Which, he believes, is also the key to grabbing the attention of “homo procrastinator”.
After completion of the first season, creators of one of the most important communication projects in Slovenia in the last twenty years announced the second season. “Štartaj Slovenija” (“Start Slovenia”), brought by media house Pro Plus, retailer Spar Slovenia and advertising agency Formitas, will provide support and media exposure for another generation of young Slovenian entrepreneurs.
In May 2016, Croatian advertising agency Bruketa & Žinić OM created a series of posters for Cromaris (part of Adris Group) under a slogan “Well-raised fish from the cleanest parts of the Adriatic sea.” After being featured in prominent Luerzer’s Archive, it found its way to New York. In its “Poster House” museum that is.
The Gunn Report 2016, the global index of creative excellence in advertising, is out! It shows that Burger King’s campaign “McWhopper” has been the most