Croatian advertising agency King Kong calculated the total number of Facebook users in Croatia. The most popular social media platform in the world and a tech giant from Silicon Valley has apparently 1,5 million users in Croatia of which nearly a third come from Zagreb.
King Kong agency, which calculated a total number of Instagram users in Croatia, delivered another interesting infographic regarding social media use. Instagram’s parent company has nearly four times more users and it vastly differs in the gender aspect of the users. The are nearly equal number of female and male users of Facebook (49 percent male vs 51 percent female), which is not the case in the use of Instagram (its 38 percent male vs 62 percent female). By far the largest number of users come from 25-34 years of age group (430,000) with 28-24 age group (380,000) coming in second. Looking at the statistics geographically, Zagreb totals nearly a third of all users (560,000), followed by Split (96,000) and Rijeka (85, 000).
Speaking of interests, most Facebook users in Croatia are interested in sports, football and cars. Interestingly, 390,000 Facebook users in Croatia are managing a Facebook page of some kind while 7,700 use Facebook advertising. For more details, check the infographics below.