As Croatian advertising agency King Kong states, Instagram is the social media platform that was subdued to the most changes in 2016. Photo-sharing app is also the second most popular social network (after its parent company Facebook) in Croatia with 390 000 users, the number that doubled between 2015 and 2017!
The agency put the number of users into perspective and also provided us with some interesting statistics, such as number of users by gender (its 65 percent female users versus 38 percent male) and the by age, the biggest target group by age are individuals aged between 18 and 24. This age group is followed by the group, of which members are in 25-34 of age. Most users are interested in sports, cars, football, beer and pizza. See the infographics below for more details.