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UEPS Awards 2016: New Moment New Ideas Company Is the Agency of the Year

December 29, 2016

In the spirit of its 56th anniversary, Serbian Association for Marketing Communications (UEPS) announced the winners of its annual UEPS Awards contest. New Moment New Ideas Company has been named the Agency of the Year, while Telenor bank’s the Advertiser of the Year. Grand Prix was won by FCB Afirma with its campaign “Cash Withdrawal” for Telenor bank.

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Special prizes have been awarded for the first time in the history of the competition. Best Copy award went to Luna TBWA and its collection of Viber stickers, while best Art direction award went to New Moment New Ideas Company for its project “On the back of a mad bull”. Best direction award has been given to Academy of art, while McCann Belgrade’s “Perfectly cubed box package” was named as the best produced campaign and its “Jazz crawl” received a prize for the best choice of music. Also, Dragan Sakan New Idea award went to McCann Belgrade”s, “ARt – the biggest virtual exhibition of all time” that was created for Museum of contemporary art Belgrade.

Winners by categories are listed below. Individually, McCann Belgrade won the most Gold awards as they received 6, while agency Drive, that’s the part of I & F McCann Group, won 1 respectively.

Promotion of Serbian advertising abroad

  • Bronze: agency: New Moment New Ideas Company, campaign: “New York Magic”, client: Ariel Properties New York
  • Silver: agency: Grey Worldwide, campaign: “Hungry Fan app”, client: Mars Masterfoods
  • Gold: none

Integrated: foods

  • Bronze: agency: Ovation BBDO, campaign: “Rumenko Smoothie”, client: Frikom
  • Silver: agency: Fullhouse Ogilvy, “Šef pâté”, client: Atlantic Group
  • Gold: none

Integrated: non-alcoholic beverages

  • Bronze: agency: New Moment New Ideas Company, campaign: “Booster regular”, client: Nectar
  • Silver: FCB Afirma, campaign: “Grand coffee Gold – New Year campaign”, client: Grand Prom
  • Gold: agency: Leo Burnett MMS, campaign: “MMS, Knjaz is not a water”, client: Knjaz Miloš

Integrated: alcoholic beverages

  • Bronze: agency: Ovation BBDO, campaign: “Zaječarsko beer”, client: Heineken Srbija
  • Silver: agency: Leo Burnett MMS, campaign: “Jelen Srbizumi”, client: Molson Coors, Apatinska brewery
  • Gold: agency: McCann Belgrade, campaign: “Lav popcorn”, client: Carlsberg Serbia

Integrated: Autoindustry

  • Bronze: agency: New Moment New Ideas Company, campaign: “Big EKO contest”, client: EKO Serbia
  • Silver: none
  • Gold: none

Integrated: health, beauty, fashion, sport

  • Bronze: none
  • Silver: agency: New Moment New Ideas Company, campaign: “Nike 10K”, client: Sport Vision
  • Gold: agency: Ovation BBDO, campaign: “Pain in the ___”, client: Pharma Swiss

Integrated: culture and education

  • Bronze: none
  • Silver: none
  • Gold: agency: New Moment New Ideas Company, campaign: “On the back of mad bull”, client: BITEF

Integrated: telecommunications, services and media

  • Bronze: none
  • Silver: agency: Fullhouse Ogilvy, campaign: “Telenor network”, client: Telenor Serbia,
  • Gold: agency: Leo Burnett MMS, campaign: “Viber Vajber”, client: VIP mobile

Integrated: financial sector and services

  • Bronze: none
  • Silver: none
  • Gold: agency: Ovation BBDO, campaign: “Cash credit”, client: UniCredit Banka

Creative Efficiency:

  • Bronze: agency: New Moment New Ideas Company, campaign: “Nike 10K”, client: Sport Vision
  • Silver: agency: Leo Burnett MMS, campaign: “Knjaz is not a water”, client: Knjaz Miloš
  • Gold: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor Bank

Direct:

  • Bronze: New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Silver: agency: McCann Beograd, campaign: “Lav popcorn”, client: Carlsberg Serbia
  • Gold: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor Bank

Television

  • Bronze: agency: Leo Burnett – MMS, campaign: “VIP New tariff”, client: VIP Mobile
  • Silver: agency: Ovation BBDO, campaign: “Cash credit”, client: UniCredit bank
  • Gold: agency: McCann Belgrade, campaign: “Perfectly cubed Box packages”, client: Telekom Serbia

Radio:

  • Bronze: agency: New Moment New Ideas Company, campaign: “The Big EKO contest”, client: EKO Serbia
  • Silver: none
  • Gold: none

Print

  • Bronze: agency: Luna TBWA, “Fruit launch”, client: Next (Coca-Cola)
  • Silver: agency: Publicis, campaign: “Violence is not a game”, client: MODS
  • Gold: agency: New Moment New Ideas Company, campaign: “On the back of a mad bull”, client: BITEF

Outdoor

  • Bronze: agency: Ovation BBDO, “Pain in the ___”, client: Pharma Swiss
  • Silver: Homepage, campaign: “MySerbia”, client: Serbian Tourist organisation
  • Gold: none

Public relations

Corporate PR

  • Bronze: agency: Golin, campaign: “Who’s driving homer?”, client: Heineken Serbia
  • Srebrno priznanje: nije dodeljeno,
  • Gold: agency: McCann Belgrade, campaign: “The truth about young”

 Brand PR

  • Bronze: agency: SVA, campaign: “Everyday champions”, client: Apatinska brewery
  • Silver: agency: New Moment New Ideas Company, campaign: “Nike Run for Piece”, client: Nike Running Club
  • Gold: McCann Belgrade, campaign: “ARt – the biggest virtual exhibition of all time”, client: Museum of contemporaty art Belgrade

Online

Total online presence

  • Bronze: agency: FCB Afirma, campaign: “Grand coffee Gold”, client: Grand Prom
  • Silver: agency: Drive, campaign: “Make Up”, client: L’Oreal
  • Gold: none

Online campaigns

  • Bronze: agency: Ovation BBDO, campaign: “Who’s the sweetest?”, client: Dr Oetker
  • Silver: agency: FCB Afirma, campaign: “Cyclomotive”, client: Ball pakovanje
  • Gold: agency: Idea Plus Communications, campaign: “Grand Black ‘n’ Easy Amsterdam Trip”, client: Atlantic Group

Social media

  • Bronze: Leo Burnett – MMS, campaign: “Knjaz Miloš social media communication”, client: Knjaz Miloš
  • Silver: agency: FCB Afirma, campaign: “Olitalija Srbija”, client: Olitalija Srbija
  • Gold: none

 Website

  • Bronze: agency: FCB Afirma, campaign: “Grand kafa Gold – Neighbour’s day micro site”, client: Grand Prom
  • Silver: agency: New Moment New Ideas Company, campaign: “Mlinprodukt corporate website”, client: Mlinprodukt
  • Gold: none

Online elements and apps

  • Bronze: agency: Srebrn tuš, campaign: “Aroma night”, client: Grand Prom
  • Silver: agency: Luna TBWA campaign: “120 years younger Viber sticker collection”, client: Nikšićko beer
  • Gold: agency: McCann Belgrade, “ARt – the biggest virtual exhibition of all time”, client: Museum of contemporary art Belgrade

Corporate event

  • Bronze: agency: M2Communications, campaign: “With Jaffa cakes to Rio”, client: Jaffa
  • Silver: agency: RED Communications, campaign: “Tesla’s timemachine”, client: Telekom Serbia
  • Gold: none

Brand Event

  • Bronze: advertiser: Keramika Kanjiža, campaign: “Who owns the best tiles?”
  • Silver: agency: New Moment New Ideas Company, campaign “Nike 10K”, client: Sport Vision
  • Gold: agency: Leo Burnett – MMS, campaign: “Jelen unfiltered – Trojan”, client: Molson Coors, Apatinska brewery

BTL:

 Point of sales

  • Bronze: agency: M2Communications, campaign: “Mad scientist’s lab”, client: Asus Serbia
  • Silver: agency: New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Gold: none

Fairs

  • Bronze: agency: Beoexpo System-u, campaign “EPS at Energetics fair”, client: Electric Power Industry of Serbia
  • Silver: agency: Idea Plus Communications, campaign: “Barcaffe at Coffee Fest”, client: Atlantic Group, Droga Kolinska
  • Gold: none

Non-standard placement activities

  • Bronze: agency: Leo Burnett – MMS, campaign: “Jelen unfiltered – Trojan”, client Molson Coors, Apatinska brewery
  • Silver: agency: FCB Afirma, campaign: “Telenor bank cash withdrawal”, client: Telenor bank
  • Gold: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client Nike Running Club

Creative use of media

  • Bronze: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client Nike Running Club
  • Silver: agency: Media Impact,  campaign: “20 years of Blic”, client: Blic, Ringier Axel Springer Serbia
  • Gold: agency: McCann Belgrade, “Jazz Crawl”, client: Belgrade Jazz service

Visual identity

  • Bronze: agency: New Moment New Ideas Company, campaign: “Adriatic”, client: Imperial Tobacco
  • Silver: agency: New Moment New Ideas Company, campaign: “Chez Nik”, client: Chez Nik
  • Gold: agency: Ovation BBDO, campaign:Kaktus festival”, client: Marketing mreža

Brand creation:

  • Bronze: agency: New Moment New Ideas Company, campaign: “Veganluk”, client: Celo zrno catering
  • Silver: none
  • Gold: agency: Grey Worldwide, campaign: “Milky Juice”, client: Nectar

Packaging

  • Bronze: agency: Grey Worldwide, campaign: “Milky Juice”, client: Nectar
  • Silver: agency: Srebrn tuš, campaign: “Grand aroma gift set”, client Grand prom
  • Gold: none

Customer relationship

  • Bronza: agency: New Moment New Ideas Company, campaign: “Nike Most Wanted”, client: Sport Vision,
  • Silver: agency:New Moment New Ideas Company, campaign: “Best wishes – Kaligraf”, client: Soko Štark
  • Gold: none

Social responsibility: commercial

  • Bronze: agency: FCB Afirma, campaign: “Cyclomotive”, client: Ball packaging Evropa
  • Silver: agency: Foundation Dokukino, campaign: “Snet”, client: Erste banka Serbia
  • Gold: agency: New Moment New Ideas Company, campaign: “Nike Run for Peace”, client: Nike Running Club.

Social responsibility: non-profit

  • Bronze: agency: Direct media, campaign: “I fight, too”, client: NURDOR
  • Silver: agency: Scholz&Friends, campaign: “Campaign you haven’t seen yet”, client: Belhospis
  • Gold: none