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Omnicom is Epica’s Holding Company of the Year

November 28, 2016

Epica announced that Omnicom is its Holding Company of the Year. Its agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the 30th edition of the Epica Awards.

Undoubtedly It was a highly welcomed result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, which was eventually won by the network from rival holding Publicis Groupe.

Undoubtedly It was a highly welcomed result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, which was eventually won by the network from rival holding Publicis Groupe.

However, DDB was close behind with some great campaigns. Particurarly, DDB Brussels won Epica’s very first Design Grand Prix with its “Simplified Stories” entry – a book specifically designed to make reading easier for people that suffer from Alzheimer’s disease. Addittionally, London-based AdamandeveDDB won Golds for its “Tiny Dancer” and “Man on the Moon” spots for retailer John Lewis.

TBWA totaled 8 Gold awards. Heimat Berlin led the charge with three gold winners: for the Hornbach spot “You’re alive, do you remember?”, “Way of the Master” for Das Handwerk (a German craft association) and the animated spot “The Letter” for retailer Otto.

BBDO New York also made a big contribution, winning the Agency of the Year title with 19 awards including one Gold – for its stylish spot “La Pursuit” for Grey Goose vodka. Other BBDO Golds were the romantic “Sarah and Juan” spot for Extra Gum, from Energy BBDO, and a moving campaign featuring Down Syndrome sufferers working in an animal care centre, from BBDO Russia.

Epica celebrated its 30th edition at the Panama club in Amsterdam on November 17. Epica is the only global creative prize awarded by journalists from the marketing and communications press. Marketing magazin is among the jurors since 1990 with Marjan Novak, editor-in-chief, being the jury member for eighth consecutive year.