The Lürzer’s Archive and Epica Team Up For Another Advertising Photography Award

September 19, 2016

The Epica Awards have once again teamed up with Lürzer’s Archive, the creative resource for advertising professionals, for a joint photography prize: The Lürzer’s Archive/Epica Advertising Photography Award.

the winning work of Epica's 2015: "La Grenouille" by Jørgen Reimer AB
the winning work of Epica’s 2015: “La Grenouille” by Jørgen Reimer AB

The winning work, which will be presented by Lürzer’s Archive publisher and editor-in-chief Michael Weinzettl during the Epica ceremony in Amsterdam on November 17, will be featured in the Lürzer’s Archive magazine and on the Lürzer’s Archive website. Not to mention in the annual Epica Book. The category is open to all advertising-related photography. Agencies and photographers can submit work.

Epica Awards editorial director Mark Tungate commented: “Advertising Photography has always been one of the most popular categories with our jury, but we wanted to increase its profile within the competition and underline the fact that we think of it as a unique art form.”
Founded in 1984 by ad agency owner and copywriter Walter Lürzer, the Archive has 150,000 readers worldwide. It also embraces a full range of inspirational tools, including the Lürzer’s Archive 200 Best Specials, a website and apps for a number of devices, including iPhone and iPad.