Marketing mreža media portal organises the second edition of Serbian national festival of integrated communications - Kaktus 2016. Two day festival named “Ideas that stay” will include discussions, lectures and panels with experts from all over the World. The festival will also award the best in the profession and don’t worry – parties are included!
“Our industry needs such festival, which will create a tradition that will nurture different, fresh and bold ideas, rallying the market into overdrive at the same time. Interest of agencies and companies for the festival indicates the strategic-creative maturity of the industry, but also that we are on the right track,” said Ivana Parčetić Mitić, founder and editor of Marketing Mreža.
Kaktus 2015 brought together over 450 participants from across the region, 11 top experts from London, Israel, Istanbul, Denmark, Czech Republic, Austria, Romania, Bulgaria and 25 media partners from across the region and 13 sponsors. List of speakers included Maksimilian Kallhed (founder and Executive Creative Director at Pop Up Agency in London), Atanas Raykov (General Manager CEE at Viber), Marijana Prpić (Head of Branding at Google), Toygun Yilmazer (Chief Strategy Officer at TBWA\Istanbul),
“Ideas that survive” celebrates only the ideas that emerge from the apparent boundaries and despite difficult conditions inspire and produce the most effective communication with target groups.
The latest information about the festival can be found on Facebook and Twitter page. This year’s official hashtag is #kaktus2016.