Challenge on challenges

February 24, 2016

Second annual regional Izazov (“Challenge”) 2016 forum, will take place in Radisson Blu Old Mill hotel Belgrade on 2.-3. March. As its name suggests this year’s main topics of discussion are the challenges of integrated communications.

Izazov 2016
Photo: Izazov 2016

Corporate communications manager at Heineken Srbija Biljana Bobić Subin believes integrated communications need to be balanced, consistent and result-oriented to increase its effectiveness and reach a goal desired, while Ovation BBDO director Nataša Filipovič declares adaptation, innovation and investment present main challenges in profession industry. Director of Pioniri Communications agency Ivan Živković thinks communications professionals need to be ever more responsive to constant changes and trends that happen in real-time. Director of Headline agency and owner of D-kit agency, thinks staying creative is the main challenge in 2016, while director of MASMI agency Tatjana Mamula says that professionals need skills of creativity, cooperation and critical thinking.

Special segment of the IZAZOV forum will be dedicated to a dialogue between agencies and companies as many will be presented by companies such as IKEA Srbija, LOREAL Adria-Balkan, Vojvođanska banka, Vip Mobile, Delta Holding, Eurobank, UNIQA osiguranje, Societe Generale banka, Infostud, Ušće Shopping Centar, Microsoft Srbija among others.